Zhou Dafu Will Continue To Close Shop For The Industry's Influence Is Not Small.

How can Hongkong's jewelry brands survive this difficult period? It's very hard to predict. We just said in the morning that Burberry will cut costs, but now there is news that Zhou Dafu will join the cost cutting queue as well.

It is reported that days ago Chow Tai Fook One in Xingang centre, Tsim Sha Tsui. Flagship store The owners are leasing. That means Zhou Dafu will not renew the lease after the expiration. In addition, Zhou Dafu, who posted an earnings police the other day, showed an unprecedented weakness in the report.

Even at the end of 2015, Zhou Dafu opened up. Online shopping platform for Hong Kong goods In an attempt to narrow the price gap brought about by tariffs, thereby stimulating growth, Zhou Dafu still failed to avoid the downturn in Hongkong's retail market.

According to investment bank analysis, Zhou Dafu is expected to close about 6 stores in the current 2016 financial year. How will Zhou Dafu get out of the predicament in the future?

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The influence of Hongkong freezer is also "unparalleled". Data on Hongkong's retail industry released a few days ago are still leading. Therefore, Zhou Dafu issued a surplus police in a few days ago.

It is reported that before the annual general meeting, Zhou Dafu issued a full year profit warning that the profit in the 2015 fiscal year ended March 31, 2016 is expected to decrease by about 40% to 50% compared with the previous fiscal year, while the gross margin will also decline. Thus warns investors to make prudent choices.

The group said that the above reasons were mainly due to the low consumption intention in the Greater China region, and the hedging losses occurred because of the unchanged gold lending. In addition, the change of exchange rate also led to the loss of group profits.

The group also said last month that it will introduce more parity and greater China jewelry to attract the consumption power of the local market, but the effect of Zhou Dafu jewelry, which has always relied on the number of tourists and high priced jewellery, should not be effective.