In 2015, The Online Retail Market Grew By 35.7% Over The Same Period Last Year.

The report shows that in 2015, China

The trading volume reached 18 trillion and 300 billion yuan, an increase of 36.5% over the same period, an increase of 5.1 percentage points.

Among them, B2B electricity supplier turnover 13 trillion and 900 billion yuan, an increase of 39% over the same period.

Internet Retailing

Scale 3 trillion and 800 billion yuan, an increase of 35.7% over the same period.

The following is the scale and revenue of the B2B paction:

Transaction scale

According to the monitoring data of China Electronic Commerce Research Center, in 2015, China's B2B e-commerce market reached 13 trillion and 900 billion yuan, an increase of 39% over the same period, an increase of 17%.

In this regard, B2B, director of China's e-commerce research center and Zhang Zhouping, senior analyst of the cross-border electricity business department, analyzed that

1) macro level

1, "

"Will become a new opportunity for the development of B2B e-commerce.

The supply side reform is related to the smooth landing of China's economic pformation.

In the future, B2B electric business based on key industries and special industries will give new development momentum to the development of China's high-end manufacturing and modern service industries.

2, national policy support boosts the development of B2B market.

The State Council issued the opinions on promoting the interaction between online and offline, speeding up the innovation and development of business circulation, and upgrading the B2B platform.

3, industrial chain reconstruction, supply chain to demand chain immigrants.

Upstream enterprises need information pformation: in particular, in the process of sorting out distribution links with enterprises, they also hope to open up new Internet sales channels.

With the maturity of big data application conditions, the cost of downstream data pmission is reduced, and the industrial chain is gradually shifting from demand side.

2) micro level

Since 2015, capital influx and policy encouragement have made B2B industry stand on the draught.

Typical enterprises are also constantly leading the industry to the 2 era pformation. With the maturity of the environment and the enhancement of enterprise consciousness, B2B online pactions are constantly advancing.

Market revenue

According to the monitoring data of China Electronic Commerce Research Center (100EC.CN), in 2015, the revenue of China's B2B e-commerce service providers was 22 billion yuan, down 13.7% from the same period last year.

(Note: since 2015, the revenue scale of China's B2B e-commerce service providers only covers membership fees, advertising fees, trade commissions and other income of the platform, and does not include self service revenue of service providers.

)

Up to now, several major B2B listed companies have announced their earnings, including Alibaba, global resources, Huicong, Shanghai Steel Union, focus technology and business treasure.

Alibaba (B2B business): revenue 9 billion 280 million yuan, an increase of 24% over the same period last year.

Among them, Alibaba has 5 billion 230 million yuan in international revenue and 4 billion 50 million yuan in revenue from Alibaba.

Global resources: revenue 1 billion 110 million yuan, down 4.5% compared with the same period last year, net profit 194 million yuan, an increase of 63.4% over the same period last year.

HC: revenue was 916 million yuan, down 5.2% compared to the same period last year. Net profit was 52 million 550 thousand yuan, down 72% compared with the same period last year.

Shanghai Steel Union: revenue 21 billion 360 million yuan, an increase of 182.65% over the same period, net profit -2.5 billion yuan, down 1434% compared with the same period last year.

Focus technology: revenue 494 million yuan, down 3.05% compared with the same period last year, net profit 162 million yuan, an increase of 35.39% over the same period last year.

Business treasure: revenue 176 million yuan, an increase of 10.30% over the same period, net profit of 18 million 100 thousand yuan, down 45.76% compared to the same period.

In this regard, B2B, director of China's e-commerce research center and Zhang Zhouping, senior analyst of the cross-border electricity business department, analyzed that

1) as a result of macroeconomic slowdown and other factors, the traditional business model of B2B1.0, which provides information services for SMEs, is facing challenges.

In recent years, B2B enterprises have begun to focus on the business layout of B2B2.0 with paction as the core.

2) for the long-term development of enterprises, B2B's main service providers are affected by new business development and intensified market competition.

3) online trading is still the main direction of B2B platform exploration, increasing user stickiness, obtaining paction data among enterprises, customary habits, supporting services and so on. There is still much room for development. Supply chain finance service is a new business growth point of B2B platform.