E-Commerce Pactions In China Increased By 36.5% Over The Same Period In 2015.

The report shows that in 2015, China

The trading volume reached 18 trillion and 300 billion yuan, an increase of 36.5% over the same period, an increase of 5.1 percentage points.

Among them, B2B electricity supplier turnover 13 trillion and 900 billion yuan, an increase of 39% over the same period.

The scale of the online retail market was 3 trillion and 800 billion yuan, up 35.7% over the same period last year.

The following is the core data of the report:

Electronic commerce data

Transaction scale: in 2015, China's e-commerce pactions amounted to 15 trillion and 800 billion yuan, an increase of 30.4% over the same period last year.

Among them, B2B pactions amounted to 11 trillion and 400 billion yuan, an increase of 14% over the same period last year.

The scale of the online retail market has reached 3 trillion and 800 billion yuan, an increase of 35.7% over the same period last year.

Employees: as of December 2015, China's e-commerce service enterprises directly employed more than 2 million 700 thousand people, and the number of employees indirectly driven by e-commerce has exceeded 20 million.

B2B industry data

Market size: in 2015, China's B2B e-commerce market reached 11 trillion and 400 billion yuan, an increase of 14% over the same period last year.

Market revenue: in 2015, the revenue of China's B2B e-commerce service providers was 22 billion yuan, down 13.7% from the same period last year.

Market share: in 2015, the market share of China's B2B service providers ranked as follows: Alibaba 42%, global resources 5%, Huicong 4.2%, Shanghai Steel Union 3.7%, focus technology 2.2%, global market 1.7%, net Sheng business treasure 0.8%, and other 40.4%.

Financing scale: in 2015, the number of investment and financing enterprises in China's B2B sector exceeded 100.

Cross border electricity supplier monitoring data

Transaction scale: in 2015, the scale of cross-border e-commerce pactions in China was 5 trillion and 400 billion, an increase of 28.6% over the same period last year.

Transaction scale import and export ratio: in 2015, China's cross-border electricity supplier import and export structure accounted for 83.2% of exports, import ratio of 16.8%.

Transaction scale mode structure: in 2015, China's cross-border electricity supplier paction mode accounted for 88.5% of cross-border electricity supplier B2B pactions, and cross-border e-commerce B2C pactions accounted for 11.5%.

Online retail industry data

2015, China's online retailing

Transaction scale of 38285 billion yuan, an increase of 35.7% over the same period.

The proportion of total retail sales of social consumer goods: in 2015, the scale of China's online retail market accounted for 12.7% of the total retail sales of social consumer goods, an increase of 2.1% over the 2014 figure of 10.6%.

In 2015, China's B2C network retail market (including open platform and self sale type) did not contain.

Tmall ranked first, accounting for 57.4% share; Jingdong ranked second, occupying 23.4% share; vip.com was third, accounting for 3.2% share; 4-10 electric suppliers in turn were: suning.com (3%), Gome online (1.6%), 1 store (1.4%), Dangdang (1.3%), Amazon China (1.3%), jumei.com (jumei.com), and easy fast network.

User scale: in 2015, the number of online shopping users in China was 460 million, an increase of 21% over the same period last year.

The scale of mobile Internet shopping pactions: in 2015, the scale of China Mobile online shopping reached 20184 billion yuan, and 928 billion 500 million yuan in 2014, an increase of 117.4% over the same period last year.

The scale of express company's revenue: in 2015, China's express business revenue completed 276 billion yuan, an increase of 35% over the same period last year.

The scale of rural online shopping: in 2015, the scale of rural online shopping reached 353 billion yuan, an increase of 94.3% over the same period last year.

It is expected to reach 467 billion 500 million yuan by 2016.

Internet consumer financial data

Transaction scale: in 2015, China's Internet consumer financial paction scale was 25 billion yuan, an increase of 142% over the same period last year.

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Online shopping complaint data

Complaint area: in 2015, the center received complaints of 43.74% of online shopping, 24.05% of life service O2O, 7.53% of cross-border online shopping (sea panning), 5.76% of Internet finance, 2.63% of B2B network trade, 2.51% of micro business, 1.85% of mobile phone industry portal, 1.09% of logistics express and 10.84% of other.

The ten worst user experience of retail business in 2015: in 2015, through the comprehensive assessment of the number of complaints, the number of complaints, feedback rate and feedback timeliness of thousands of online retailers (including platforms, brands, cross-border, vertical, channel providers, banking platforms, campus phased e-commerce, etc.), Taobao / Tmall (C2C Mart sellers and brand sellers), ICBC's e purchase, music video, Xiaomi, interest staging, Dangdang, vip.com, Gome online, NetEase koala shopping, Beibei network as "the ten largest user experience worst retailer in 2015".

2015 annual hot brand e-commerce complaints list: music as the proportion of complaints accounted for 46.79%, millet accounted for 24.36%, HUAWEI accounted for 21.13%, become a hot consumer complaints before the top three brands of brand electric business, other brands of e-commerce complaints accounted for 7.72%.

In 2015, the ten major complaints about life service providers: Baidu Nuomi, where to go, Ctrip, the United States network, public comment, hungry, Wo Wo Group, Ali travel, handshake net, eLong for the 2015 ten complaints of life service providers.

In 2015, online retail hotspots were being complained about: after sales service, slow delivery, online sales, difficult returns, difficult refunds, cancellation of orders, fraud on the Internet, false delivery, price fraud, and cargo wrong plates as "the ten hotspots of online retailing in 2015."

2015, the ten hotspots of life service business are complaints: problems such as difficulty in refund, high refund fee, after sale service, freewill freeze accounts, order cancellation, Overlord clause, account security, difficulty in withdrawal, difficulty in reclaiming the balance, and invoice problem as "ten hotspots of life service e-commerce in 2015".