American Teenage Sportswear Presents Great Potential.

According to a recent survey conducted by the US investment bank Piper Jaffray for young consumers in the United States, the proportion of sportswear expenditure is increasing in their clothing expenditure.

In the first quarter of 2016, the proportion of American teenage women's fashion and fashion outlay increased to 17% in the first quarter of 2016, according to Piper Jaffray.

Among the youth consumer groups in the United States,

Expenditure is two times that of male clothing.

In the 2016 youth consumption survey, Piper Jaffray interviewed 6500 adolescents in 46 states, including the survey.

Beauty and personal care, digital products, food, games and entertainment consumption.

Since 2001, Piper Jaffray has conducted 31 surveys on youth consumption and interviewed over 13 youths.

Although the total expenditure of American teenage consumers in 2015 decreased from last year, their expenditure on clothing, clothing and footwear reached 38%, a slight increase over the previous year's 36%.

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Among the young consumer groups, Nike is still the fashion sport brand of fashion and footwear. Adidas also occupies a large share of sports shoes and sportswear market.

Piper Jaffray's market research experts believe that although the expenditure of American teenagers is reduced, their overall employment rate is increasing, and 39% of respondents indicate that they are doing part-time jobs.

Moreover, the discretionary spending of American teenagers is growing, so paying attention to their consumption preferences is becoming more and more important.