Huizhou Shoe Innovation Center Is Being Built.

Walk into the production workshop of Guangdong Swan Footwear Co., Ltd., located in Huang Bu Town, Huidong County, Huizhou.

This shoe company only produces about 1000000 pairs of shoes every year. On average, about 3000 pairs of shoes are produced and packed from the factory every day, and eventually sold to all parts of the country.

Although the pace of pformation has begun to accelerate, the footwear industry in Huidong is still facing the situation of increasing shoe-making costs, decentralization of forces, lack of competition in the domestic market, and lack of qualified personnel.

In the future, how can we continue to "break through the war"?

It is reported that Huidong will actively organize footwear enterprises to declare support funds and guide enterprises to increase capital investment.

At the same time, we will build Huidong e-commerce platform at Alibaba China station to build Alibaba Huidong industrial belt and expand new sales channels.

"We support small and micro enterprises to go on the road of" special expertise and new development ", and completed 22 small and micro enterprises' scale work in 2015.

Huang Bu Town Committee responsible person said, the town guide enterprises to use "micro business", "Taobao" new platform, and constantly enhance brand effect and expand the market, such as Huang Bu.

Platform, Taobao store Park and other online shop platform construction.

"We also vigorously support the development of" Taobao town ", create a rural electricity business ecosystem, and actively form a set of e-business models set up by the government, network management and enterprise operation.

"In terms of innovation drive, we focus on promoting R & D, knowledge pformation and management optimization.

The pformation and upgrading of leading industries.

Jilong Town Committee official said that the town was actively preparing for the footwear industry innovation service center, providing quality inspection, technical training, creative design, intellectual property protection and other services for enterprises.

At the same time, we should vigorously promote cooperation in industry, University and research, and guide enterprises to research and develop new technologies, use new materials and new equipment, strengthen the introduction and reserve of talents, and vigorously drive the pformation and upgrading of footwear industry.

Because of the innovation and development of footwear industry clusters represented by Huang Bu Zhen and Jilong Town, in 2011 and 2015, Huidong county continuously passed the review of the "Chinese women's shoes production base" for two consecutive times, continuously improving its reputation and enhancing its influence. It also kept the traditional dominant industries of Dayawan NEW District to maintain vitality.

"Over the past 30 years, the footwear industry in Huidong has gone from OEM to OEM.

The pformation of production, the pition from manual workshop to mechanized manufacturing, the pformation from single market to domestic and foreign market, the pformation from low-end products to high-end and characteristic products, and the hardship from family management to modern enterprise and collectivization development.

Huidong county official said, Huidong footwear industry has formed a raw material supply, mold processing, molding assembly, packaging and decoration, product sales through-train, with fashionable women's shoes as the main product of the footwear industry development pattern.

It is worth mentioning that Huidong will strengthen the construction of the footwear industry's public service platform.

For example, to set up a national quality inspection center for shoes and shoes products, the project is initially located in the Huidong industrial pfer park, with a total investment of 55 million yuan and a construction period of 36 months.

After the completion of the center, it will provide technical support for the whole process of product development, inspection and acceptance of finished products and the whole industry chain for the footwear related enterprises in Guangdong and surrounding areas, so as to provide technical drivers for the pformation and upgrading of footwear industry.

In November 30, 2015, the AQSIQ has approved that the Guangdong Quality Supervision Bureau is responsible for the establishment of the national quality supervision and Inspection Center for shoes and shoes products (Guangdong), according to the national quality inspection center of the B level, based on the Huizhou Quality Inspection Institute.

Since then, the national footwear quality inspection center construction project was officially settled in Huizhou.

In addition, Huidong will also build the innovation center of shoe industry in Huizhou, intensify the innovation and technological pformation of Huidong footwear industry, and promote the footwear industry to extend from the low end of the industrial chain to the two sides of "smile curve", and do a good job in nurturing talents, so as to further enhance the influence and brand power of Huidong footwear industry.