The Tmall Platform Is Ready, And The New Standard Will Help Win The Battle Slightly.

This year's June 1 children's Day is for children. Clothes & Accessories brand Sales volume is no longer the focus of attention. More attention will be focused on the new code of code GB31701. The full title of the document is GB31701-2015 infants and children. Spin The product safety technical specification "has been published in advance in 2015, and is the first standard rule of baby dress in China. It was formally implemented in June 1, 2016.

After the implementation of the new standard, children's clothing products sold on the market in China will receive more stringent testing standards. For consumers, the products produced by the new standard will have six most prominent changes: 1. formaldehyde is not exceeding the standard; 2.pH value is up to standard; 3., the product component logo is in conformity with the actual situation; 4., the color is firm and not easy to fade; 5. the rope and the belt are all safe in the head, neck and shoulder parts; 6., there must be no metal needle residue, and the accessories should not have sharp edges.

For businesses and platforms, the implementation of new standards means more stringent supervision and operation difficulties. In the first day after the implementation of the new standard, costumes were contacted by Tmall maternal and female workers and different types of merchants to explore the changes in code GB31701.

　　 The new standard is more targeted and stricter than EU standards.

In November 17, 2015, the Guangzhou Municipal Council announced the results of a comparative test of children and infant clothing sold on the market. The results showed that in the 50 batches of samples purchased, 40 of the samples were in compliance with the standard requirements, and the overall conformity rate of the samples was 80%. There are 8 batches of unqualified children's clothing and 2 batches of baby garments.

One day before the implementation of the new standard, the China Consumer Association released some baby and children's clothing commodity inspection reports. The report showed that 40 items of baby clothes were detected from two aspects of clothing appearance and safety, and found certain problems and safety risks. For example, accessories, buttons, decorations and other accessories for infant clothing were not strong enough, and there were safety hazards; the sewing position of the durability labels of the clothing needed to be improved, and the work accuracy of the thread and sewing should be improved.

The office director of Guangzhou textile fiber inspection office once said in an interview that infant clothing is easy to cause some residues due to dyestuff and softener, and may cause cancer through skin contact, especially children's skin is delicate and more vulnerable. Some heavy metals and azo dyes will become sensitizing sources, which will cause skin allergies in children. Excessive formaldehyde may lead to respiratory diseases, which can also lead to skin cancer.

Not only that, big brands also make mistakes. According to surging news reports, in the first 5 months of this year, Shanghai Port imported more than 2 batches of children's consumer goods in the directory of legal inspection. Among them, Armani, H&M and other foreign brand children's clothing were found to be unqualified, such as formaldehyde and pH value.

This shows the urgent need for new standards in the baby market. In this standard called "the most stringent" in history, there are detailed provisions for the different parts of children's clothing, such as head, neck, shoulder and waist, requiring that no rope should be allowed in the head and neck of infants and children under 7 years of age, and that the accessories should have certain tensile strength, and there should be no sharp edges and sharp edges. In addition, the standard added 6 plasticizers and 2 heavy metals in lead and cadmium in chemical safety.

It is reported that in terms of testing and product regulation, the standard will be more targeted. For example, in addition to routine testing items such as formaldehyde, pH value, odor and color fastness, the detection range of baby clothing products has been expanded, and safety items such as heavy metal lead, flammability and accessories requirements have been increased. At the same time, the materials used for textile products are also strictly required.

After the implementation of the standard, a two-year transitional period will be reserved, that is, from June 1, 2016 to May 31, 2018. During the transition period, products manufactured and met the relevant standard requirements before June 1, 2016 can continue to be sold in the market. All commodities sold on the market must conform to the GB31701 standard from June 1, 2018.

　　 The platform is ready, and the new standard will help win the battle slightly.

The new standard further refines the standard of children's clothing. It is worth affirming. But in specific implementation, can we solve the problems of baby clothing industry simply by relying on the implementation of standards?

In the baby clothing industry, there is always a "sell volume, no quality" business, resulting in a lot of products that do not conform to the standard of safety are often sold in the market, selling at low prices, the emergence of new targets will better restrict some so-called low price businesses.

A Tmall and its mother and baby clothing merchants said, "the implementation of the new rules will have a great impact on small businesses." At the same time, reporters interviewed a number of Internet children's clothing brand businesses, most of the answer is that the previous production standards have been compared with class a standards, and the brand has its own quality inspection department, so the implementation of the new standard has not brought great impact.

In fact, in the face of the market, the new standard adopted a slow approach to set up one year rule understanding period and two year transition period.

This also allows brands and businesses to keep pace with the pace. In the face of the implementation of the new standard, Zhao Wei, Tmall's mother and baby dress category staff member, stressed that this standard will be more conducive to the development of high quality businesses in Tmall, and is a new test for some small sellers who are on the edge of rules. In fact, Tmall has repeatedly organized business communication to explore category management methods that exceed the general standard of the industry. "After all, goods are the basis for a store to retain fans," he said.

As a platform side, Tmall is ready for the newly issued national standards. In April 12th, when the new standard was not implemented, Tmall invited experts from professional quality inspection institutions to carry out detailed interpretation and business training for GB 31701, covering more than 3500 businesses.

On this basis, a training course for labeling and labeling materials for children's clothing businesses has been made, covering more than 1100 businesses. Let merchants make corresponding preparations for the label, material and production problems of the new standard. After investigation, businessmen found that most brands feedback such as international brand, special brand and original brand had little influence.

"These brands have been strictly in line with the baby standard before, and a small number of brands need to be adjusted." Zhao Wei, for example, some of the business operators are not very strong, in the product is not familiar with the release of the logo is not familiar with the situation, there will be no change in the tag information, the wrong choice of product safety grade and other issues, resulting in product inspection failed.

At the same time, Tmall's special category for infants and young children's safety rating of A, such as baby clothes, climbing clothes, baby gift boxes and other categories, will strengthen the mysterious sampling inspection and increase the quality of poor cleaning.

With the release of the second child policy, and the changes in consumer groups, channels and products, more and more brands are beginning to target children's clothing market. Whether the traditional clothing brands such as Jiangnan Buyi, Taiping bird, Semir, or the Korean Internet brands such as Han dresses and Yin men are in the layout of children's clothing market, the market competition is intensified. The introduction of the new standard is bound to enhance the threshold of children's clothing at the end of the product, perhaps in the small and medium-sized businesses to carry out a new round of shuffling.