WAL-MART Will Rio Tinto "Online Shopping + Offline Pick Up" Mode

Held in the United States on 3 local time.

At the global shareholders meeting, WAL-MART will Rio Tinto "in order to promote the integration of online and offline stores,"

+ offline pick up mode.

The high cost of logistics may be one of the reasons for WAL-MART's current trial shopping online and its self purchase mode.

Big RFA and Nong industrial and commercial supermarket are also trying to buy online and shop themselves. However, this mode requires retailers to have enough geographical location to meet customer's demand for picking up goods, otherwise customers will not be able to pick up the goods.

In the logistics business of the electricity supplier business, WAL-MART plans to cooperate with the instant car software Uber, and try to deliver door-to-door service from WAL-MART stores and Sam member stores in the United States.

In order to facilitate the convenience of customers, WAL-MART also launched Walmart Pay, which is similar to Apple Pay's electronic payment business, which can bind customers' credit cards to pay.

At present, Walmart Pay is testing water in about 1000 stores in the United States. It plans to cover all the United States by the end of June this year.

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Many retailers have been involved in electricity suppliers due to poor physical stores.

In June 2013, the retail giant, RT mart, launched the online shopping mall, and Carrefour and metro also launched an e-commerce shopping business.

"Times are changing, now is the Internet era, customer demand and shopping methods are also changing. We see more guests need to save time, of course, they also want to get low prices at the same time, so we strongly develop e-commerce business, customers can buy online, and then pick up the goods offline."

Dong Minglun revealed.

In Benton Ville, USA, many WAL-MART stores have a special Pick up pick up point. The staff demonstrates that if you place the order online, you will get a number. Then the guest will make an appointment to the store to pick up the goods according to the number, and when the guest enters the store, enter the purchase number. The background staff can get information immediately, then pfer the goods in the warehouse and send it to the guest.

Many people reflect that the entity industry has obvious advantages of commodity inventory management and offline commodity resources in the open business platform business, but the customer group of online shopping is different from the customer group of the entity store, the online customer is younger and needs relative fashion and novelty products, and the marketing forms are different. If it is not suitable to copy the marketing idea of the entity store on the line.

WAL-MART's total revenue last year reached $482 billion, a cash flow of $16 billion, and a return of more than $10 billion to shareholders.

WAL-MART plans to increase its sales volume by 45 billion ~600 billion dollars in the three years since 2015.

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To achieve the above blueprint, WAL-MART has its own strategy.

"WAL-MART's future development focuses on motivating employees, serving customers and communities. The Chinese market has great potential and will build a modern supply chain in the Chinese market in the future.

In addition to "online shopping + offline picking" mode, WAL-MART will expand its electronic payment system, and we will take the lead in implementing Walmart Pay in the US market.

Dong Minglun said.

In addition to Walmart Pay, WAL-MART is still trying to find an e-payment mode without queuing -- "Scan&Go" self payment service.

"Sometimes we see a lot of guests queuing up, so we developed a" Scan&Go "self-cleaning online payment software. After downloading the software, customers can pay directly by mobile phone's two-dimensional code. After the payment is completed, customers can take the goods directly, so they call it" Scan&Go "- scan and leave.

A WAL-MART store manager in Benton Ville said.

In Dong Minglun's view, all the initiatives are in line with the Internet age. The guests not only have to save money, but also save time.

"In short, it is to enhance efficiency, enhance efficiency, save operating costs, electricity providers can help us improve business efficiency."

It is reported that WAL-MART has thousands of stores in the United States, and almost all American families travel by car, so the business of self promotion or vehicle picking sites can be carried out. Relatively speaking, the coverage of WAL-MART or other brand retailers in the Chinese market is not so wide. Many sellers are strong in a certain area, not all over the country, and the utilization rate of Chinese families is far less than that of the United States.

Dong Minglun further points out that every market has its own characteristics in the global market.

"We build logistics and distribution in the Chinese market and optimize procurement resources. The Chinese market is very important for our future growth."

In April, WAL-MART opened its first shopping mall in Zhuhai, and today it focuses on online and offline sales.

At present, in the Chinese market, WAL-MART store self introduction and delivery service has been launched in 6 cities, and it also carries out cross-border e-commerce services through the Shenzhen free trade zone.

Ding Haozhou, a senior retail expert, analyzed that the traditional retail industry is facing challenges such as high cost and electricity supplier shocks, so many of them are pforming commercial real estate or e-commerce.

WAL-MART launched Walmart Pay and "Scan&Go" is hoping to increase customer stickiness through convenient electronic payment.

Of course, it remains to be seen whether all these will be successful.