Sportswear Has Crossed The Fashion Industry Into A New Way Of Life.

Now, many consumers see

Stan Smith

Or "magic tights" can't move.

It can be said that sportswear has crossed over to

The world has become a new way of life.

Nance's fitness Park

Sports kids show not only the body's bodybuilding and inner confidence, but also the voice of women. They do not want to be trapped in the world of skirts and high-heeled shoes.

As a result, fashion stars also began to dominate the movement market trend.

For example, Barbados female singer, model and actor Rihanna (Rihanna) is the creative director of Puma women's clothing production line.

Hollywood actress Kate Hudson (Kate Hudson) is the co-founder of sports fashion brand Fabletics.

Rita Ora has launched its own product line with Adidas.

Britain's supermodel Rosie Huntington Whiteley has launched a popular sports apparel series with the largest multinational business retail group Martha department store in Britain.

And in April of this year, fashion queen Beyonce also stepped into this arena, and launched the Ivy Park series with the fast fashion brand Top Shop.

The name of Ivy Park is taken from the name of Beyonce's daughter, Blue Ivy (Blue Ivy), and its co founder is Philip Green, the boss of Top Shop.

Beyonce's intention to create this brand is to draw attention to the value of sports to women's lives.

"When I work and dress rehearsal, I usually wear sportswear."

She said.

Beyonce regretted finding that 80% of girls no longer exercise at the age of thirteen.

Beyonce's promotional film for Ivy Park

"But I find that no brand makes me heartbeat.

Therefore, the purpose of my Ivy Park is to expand the boundaries of sportswear and provide support and encouragement for women.

Let them believe that beauty is more than appearance. "

To this end, she also dedicated a two minute promotional film - she dressed up as a lively girl and ran like a child.

The message she wants to convey is that every woman can do sports and achieve brilliant results.

"Where is your park?" asked Beyonce.

The park is not only a free place for physical fitness, but also a safe space for women to relax.

This promotional film, as the marketing tool of the brand, shows a lot of contents.

How big is this market?

"The most fashionable thing now is to launch a fitness product line," said Claire Varga, a global trend forecasting agency, WGSN.

It is known as the latest celebrity standard, reflecting the importance of health and the star's attention to sports.

Sports brands also like this trend.

Because fashion stars are more popular than today's sports stars -- brands can also get more consumers.

According to NPD, a consumer market research institute, in Britain, the sports and leisure market is now worth 4 billion 500 million pounds.

(sports and leisure wear includes two categories of luxury fitness clothes and casual clothes).

Globally, this figure is about 173 billion pounds, an increase of 17 percentage points over last year.

It is estimated that by 2020, the value of global sports and leisure market will reach 229 billion.

Fabletics co founder Kate publicize the brand

Recent figures also show that the global value of healthy living market has reached 3 trillion and 400 billion pounds - nearly 3.5 times that of the global pharmaceutical market.

Sportswear has become a synonym for fashion: no matter what your aesthetic standard, sportswear and casual wear can bring a more comfortable dress experience.

So, in April this year, Searl foster, one of London's most famous department stores, opened up 37 thousand square feet of space to provide tights for all kinds of consumers.

Recently, the New York Times published a research report on Messi's department store.

The report shows that in 2015, Nike was the hottest fashion brand on Instagram, with nearly 48 million related tags - more than double the number of Prada in second place, almost six times that of Michael Kors.

Sportswear can also create "Prada".

Nike finally got tens of millions of running fitness APP downloads.

These download apps are not twitter fans, nor Instagram fans, but millions of real female consumers.

They closely follow the pace of Nike, with Nike's advanced technical guidance, carry out daily training.

Such interaction is not dreamed by most brands.

Rosie Huntington Whiteley wears M&S series launched with Martha department store

Moreover, Nike is becoming more and more popular among high-income young people.

It also shows that the sales volume of Nike will exceed that of the cowboy clothing market - the denim market has dropped by 8% last year.

If this trend continues, young people in their twenties may soon be unwilling to wear jeans.

Net-a-Porter, a global luxury online store, proves that the sport and leisure field is a rocking Qian Shu.

After launching the sports leisure sub category from Net-a-Porter, the value of the stock market doubled and the number of brands sold increased by 75%.

Heather Grimston, purchasing manager of Searl's department store, said Ivy Park is one of the most anticipated products this year.

It not only maximized Beyonce's taste in sports, but also created a fashion brand for all kinds of female consumer goods.

Ivy Park marketing and public relations management stressed that this is not a short-lived star cooperative product. This product line containing 228 products, after Beyonce's careful creation, expressed self affirmation, self-confidence, tolerance and diversity of product connotations.

These are the needs of the younger generation.

In a-w2016 fashion show, Rihanna wore Fenty x Puma.

On this product line, the lowest price of a sports vest can be purchased from retailers such as JD sport, Topshop and Net-a-Porter as long as 14 pounds.

Even high tech tight pants cost only 40 pounds.

Beyonce's design concept is very clear: women wear these clothes, not only can do Pilates and yoga, but also can reflect the taste of high-end sports.

Fashion forecasting expert Claire Varga said: (fitness) is a sincere industry.

If the brand is ignorant, it will only be quickly pursued by the times.