BELLE Is Now Dragged Behind By The Footwear Business.

There is "

The name of the king.

Now, instead of being

Business has dragged on.

By the end of May this year, BELLE International's first quarter operating data in 2016 showed that footwear sales in the same store decreased by 16%, while sales in sports and clothing stores increased by 5.5%.

In the past fiscal year, the same store sales of BELLE, footwear, Q1, Q2, Q3 and Q4 fell by 7.8%, 7.7%, 10.4%, 16.5% in 2015, and the decline was worsening.

By the end of May this year, BELLE international had 20876 retail outlets, 13655 of which were footwear stores, 7221 of which were sports and clothing stores. Under the declining footwear business, sports and apparel business were stable, and the same store sales grew 5.5% in the first quarter of this year.

Last month, BELLE International released 2015/2016 fiscal year data, the group revenue was 40 billion 790 million yuan, an increase of 2% over the previous year, of which footwear sales decreased 8.5% to 21 billion 74 million yuan compared with last year; sports and clothing sales increased 16.2% to 19 billion 716 million yuan.

Footwear business income accounted for 51.7% of the total business income, compared with the previous year's 57.6%, the proportion has decreased.

Due to the worsening retail market in the mainland, Hongkong and Taiwan, more than 1 billion 300 million yuan of large skimming is needed to buy Mirabell, Millie 's and other brands in recent years, resulting in a 38.4% to 2 billion 934 million yuan drop in net profit from BELLE international by the end of this year in February 29th this year.

Its CEO Sheng Bai Jiao said that this is the first time that the company has been listed for the first time in nine years, and the group has considered the possibility of pformation from the traditional department store's sales mode in the future. But he stressed that the direction of pformation is not yet decided.