Advanced Seminar On Textile And Footwear Supply Chain And Logistics Integration Development Is Officially Launched.

Yesterday, sponsored by the Quanzhou Municipal Commission of letters and information, the Municipal Bureau of Commerce and the city logistics and supply chain association hosted the "

The advanced seminar on supply chain and logistics development is officially launched.

Liu Jiheng, President of Jun Group, who has rich experience in the management of super large and large scale enterprises and the consultant's experience, was invited to be the first expert speaker of the seminar. Guided by the macroscopic trend and the background of regional economy and development, he led the students to watch the economic situation before they came to see the trend of the sports shoes and clothing industry in the light of the general trend and to think about the future development with the method of "Internet +".

From the perspective of development trend, the world sports shoes and clothing enterprises have gone through a single pursuit from the past.

From the scale to the diversification of products, the growth path of enterprises has changed from the scale of industrial mergers and acquisitions to the development process of industrial interconnection to maximize value.

Liu Jiheng believes that the establishment of an ecological circle and platform layout will become the development mode of sports shoes and clothing enterprises in the future.

"The competition between the world sports shoes and clothing enterprises has changed from the competition between single enterprises in the past to the overall competition between the value chains that are extended upward or downward, and the module competition under the Internet.

Therefore, the international shoe and clothing enterprises continue to optimize in terms of IT, supply chain management and rapid production.

Liu Jiheng said.

Liu Jiheng analyzed the current trend of innovation in the footwear industry.

He provided a set of data: at present, China's sports consumption per capita is about $30, and there is a huge gap with the global average of US $200.

He predicted that 2016 was the beginning of the outbreak of sports industry.

China will usher in the "golden ten years" of sports industry. In 2015, the scale of the national sports industry reached 400 billion yuan and reached 5 trillion in 2025.

After the OEM, brand creation, growth and expansion, and the current industry shuffling and the initial stage of pattern formation, enterprises must explore a higher level of extension and breakthrough, and study innovation from "brand mode" to "eco circle mode". The strategic focus is from product to user, and the competitiveness elements are from "brand power + channel power + supply chain efficiency" to "resource endowment + open cooperation + dominant enterprise influence", and the development mode is from "cutting cake" to "making big cake".

From the point of view of industry chain management, the world famous brands such as Nike and Adidas rely on brands to complete the global resources organizations. They are no longer producers but organizers. They are the establishment of monopoly upstream and downstream industrial chains and market rules under the promotion of capital.

Liu Jiheng believes that the "supply community" will be the strategic source for the development of the domestic sports footwear industry. "In the form of joint venture and self-organization, the industry leaders with core values should be elected to form the supply of raw materials for the sports footwear industry.

And through the integration of industrial ecology, industry and finance interaction, a supply community organization with B2B as a trading platform is established. Through this construction, the standardization of upstream raw material supply is completed, so as to support manufacturing enterprises to ultimately achieve the balance between effective supply and effective multi-level demand.

Liu Jiheng hopes that the shoe and clothing industry in Quanzhou can try such a business model.