Zara Marketing With Big Data, Customer Sex Constellation Glance.

There is a whirlwind around the world because of its brand competitiveness that can not be copied and copied quickly.

The mode used is called Vertical Integration, vertical shipment.

Greatly shorten the shipment time: an average of 2 weeks, so the fast fashion brand represented by ZARA can have 15-20 Collection a year.

In comparison, the whole process of ordinary brand shipment takes 4 to 6 months, with only two Collection in a year.

However, due to the adoption of the Vertical Intergation mode, ZARA can control the whole process better and faster than other fast fashion brands (from market research, design, plate making, sample making, mass production, pportation, retail) to H&M, which is also known for its speed of shipment, which is 5 days longer.

One, the ZARA is the busiest night, and the night owl is out.

A busy day, of course, is the best way for office workers to buy, buy and buy! It is a good time to visit ZARA at night.

From eight to ten, the crowd began to crowd, but for the senior night owls, the more wonderful the night was.

Affectionate love began to flood.

The peak time is incredible!

Two, the most love of ZARA is Capricorn!

Capricorn's baby paper is ZARA's real powder, ZARA's unique temperament, full of personality design, Capricorn's child's paper is intoxicated.

Libra follows closely. The love of ZARA, a Libra with great aesthetic taste, is like a private custom.

Three, women are strong and men are weak. The proportion of men and women in ZARA is out of balance.

Women in the pursuit of fast fashion ZARA is obviously more powerful than men.

The beauty of nature makes women not pursue fashion, or pursue fashion, so the proportion of occupying is of course far away from men.

Perhaps men's nature prefers "simple and crude" way, what needs to be directly killed in the physical store, and then go away, will not grind on the Internet chirp, entangled for a long time.

Four, ZARA fans are young and beautiful!

The crowd between 20 and 29 is

The most substantial pursuer.

At this age, they love beauty and love fashion, and are in the most brilliant age of life. Naturally, they need to dress up and please themselves.

The attributes of ZARA's rapid updating are always at the forefront of fashion, and of course meet their needs.

Five, the weekend is the best time to visit ZARA.

Saturday is a relaxing time to relax, and a little partner who doesn't like to play is naturally going to buy, buy and buy without hesitation.

Six, online shopping ZARA, the first choice TB!

People who like to buy ZARA online, Taobao is the first choice, followed by Tmall, and finally the official website.

The influence of TB is deeply rooted in the hearts of the people, but the official website is showing an upward trend. Zara has to work hard to run its own official website.

Whether the discount is still the focus of consumer attention, and naturally, it can make girls crazily buy with discount.

Seven, there are still many spicy little partners can not pronounce ZARA!!!

Hey,

The pronunciation of the Spanish brand is still the focus of attention among Chinese partners. It is suggested that ZARA advertise more so that the partners who can not pronounce are no longer confused.

Eight, where do people like to buy ZARA?

Northward, Guangzhou, Jiangsu and Zhejiang are

Search index is the most, obviously.

The number of shops has something to do with the local economy.

Products, the more prosperous the economy, the more people pursue fashion.