With The Continuous Improvement Of Recognition, China'S Goods Will Usher In A New Spring.

Along with JD.COM Carnival, the 618 electricity supplier at home, is becoming a feast for the whole nation. Manufacturers and other electronic business platforms hope to get a market share before the end of the first half of this year.

Under the new consumption era, the role of mutual promotion between quality channels and manufacturers will be more obvious. On the one hand, quality is better. product Plus first class. Shopping Experience will enhance the market share of the platform; on the other hand, the premium users gathered from the high quality platform will also boost the manufacturer's upgrading. Today, with the rise of domestic goods, the layout ability of high quality platforms has become a major factor for major manufacturers to compete in the market.

As a representative of the quality of the electricity supplier, Jingdong has built the Internet based full channel platform with many years of infrastructure construction and layout. Jingdong's efficient supply chain and quality experience make it an object for Chinese excellent brand manufacturers to embrace. As Jingdong mall CEO Shen Haoyu said at this year's 618 launch conference, "all brands are not embracing the Internet, but should be eager to embrace the Internet and eagerly embrace Jingdong."

With the continuous improvement of recognition, China's goods will usher in a new spring.

"We need a" quality revolution "to promote the overall upgrading of" made in China ". At the end of May this year, Li Keqiang emphasized the" quality upgrading "when inspecting Dongfeng heavy truck. Since the beginning of this year, the central high level has emphasized" quality "on many occasions.

Paying attention to the upgrading of manufacturing industry is not only a proper proposition for economic transformation and upgrading, but also a self rule for the development of China's manufacturing industry. In 2008, the global subprime crisis made China's economy face unprecedented external crisis. At that time, the domestic manufacturing industry was inefficient and short of quality, and the survival of enterprises was facing unprecedented challenges. It was in this serious crisis that China's manufacturing industry began to consciously upgrade itself and invest heavily in innovation.

Take HUAWEI as an example, the HUAWEI terminal research and development team was founded in 2008 in Xi'an Research Institute, and has developed from dozens of people to more than 1400 people in 7 years. In 2014, HUAWEI invested about 40 billion yuan in R & D. Similarly, as the leader of the domestic appliance manufacturing industry, GREE has more than 9000 patents at home and abroad, and the annual R & D investment amounts to 4 billion yuan.

In recent years, not only the traditional manufacturing industry has been constantly breaking through itself, but also some emerging technology manufacturing companies with internet genes have sprung up like mushrooms, and a large number of star enterprises have emerged. Because domestic manufacturing industry has been constantly upgrading itself in recent years, the recognition of domestic brands in the market is getting higher and higher.

In 2014, HUAWEI, Samsung, apple, NOKIA and Lenovo accounted for the top five of Jingdong's mobile phone sales. Its sales accounted for 57% of the sales of this category. Among them, domestic brands account for 61.4%. By 2015, a series of significant changes had taken place in this series of figures. Samsung and NOKIA fell out of the top five sales, while millet and Meizu entered the rankings. The sales of domestic brands accounted for 89.7% of the top five.

Not only is the category of mobile phones, it can also be seen in other categories that the recognition of domestic brands is increasing. In 2015, GREE's sales in Jingdong increased by 150%, and Mengniu sales increased by 700%. It is precisely because of the trust of consumers in the Jingdong on the quality of domestic products, more and more domestic manufacturers will shift more resources to Jingdong.

Quality and logistics become the key to vendor selection platform

With the continuous improvement of the manufacturing level and the continuous improvement of product quality, consumers are no longer limited to the single consideration of commodity function. They also demand the high quality experience of the whole shopping link. From the quality of shopping platform, distribution speed to after-sales service and other links, higher requirements for service platform are put forward.

With the continuous improvement of consumers' demand for online shopping, B2C has been more prominent than the C2C platform in terms of quality control, and the market position of the two has begun to change. According to research data from AI consulting, the B2C market in China's online shopping market in 2015 reached a scale of 2 trillion yuan, accounting for 51.9% of the total online shopping market scale in China, and for the first time exceeded C2C in the year. In 2015, the B2C online shopping market grew by 56.6%, far exceeding the growth rate of 19.5% in the C2C market. As a self-employed Jingdong in the B2C market, it has been advancing by leaps and bounds in recent years. Its growth rate has been much higher than the industry's growth rate by 2 times. It can be seen that Jingdong's quality e-commerce is gaining recognition from more and more consumers.

With the recognition of more consumers, HUAWEI, GREE, music, Wuliangye and other enterprises not only see the huge advantages of Jingdong in terms of market share, but also have achieved success in cooperation with Jingdong. In the year of 2015, HUAWEI Mobile has been sold to Jingdong for tens of billions of sales throughout the year. This year's goal is to achieve 20 billion on Jingdong. Not only HUAWEI, but also a brand that has created another record in Jingdong's super brand days, such as Yue Shi, Wu grain and Lenovo, should feel the great attraction of Jingdong to consumers.

In addition to traditional 3C appliances and other businesses, Jingdong has also made great advantages in other categories. Data show that such products as diapers, grain and oil, water drinks, imported milk and so on, Jingdong is already the largest retailer on line.

It is precisely with the continuous expansion of Jingdong's market share and its strong logistics capabilities, more and more suppliers began to invest more resources into Jingdong, Jingdong became the preferred channel for manufacturers to sell.

On the eve of Jingdong's 618 activity this year, Xiaomi announced that its new mobile phone will be launched exclusively in Jingdong and exclusive underwriting by Jingdong. The reality behind this is that Jingdong has become the most reliable sales partner of its own channel. Not only millet, HUAWEI, music, but also choose to launch their products in Jingdong, hoping to get a good market reaction.

Channel sink + social marketing, three-dimensional platform to boost the rise of domestic goods

For domestic manufacturers, with the gradual saturation of the market of the first and second tier cities, the broad three line, four line cities and the rural market will become the blue ocean of the big manufacturers in order to further develop their brands in China. In order to seize the new market and realize its own rise. When choosing partners, apart from the market share of the online shopping platform, the layout ability of the other party in the county and township channels is also more and more valued, hoping to maximize the market in the shortest possible time.

In this regard, Jingdong's strong coverage has also become another advantage of its suppliers. It is understood that as of April 2016, the Jingdong gang has covered 304 cities in 28 provinces and autonomous regions, the number of Jingdong county service centers has reached 1398, rural promoters have broken through 200 thousand people, and the number of Jingdong service shops has nearly 1400, covering 400 thousand administrative villages. Jingdong has great advantages not only in distribution, but also in Jingdong's "new channel" strategy this year.

After nearly ten years of logistics layout, its logistics has become the benchmark of the domestic logistics industry and the business community. Its capability of reaching 211 days in 2010 has been the goal of the industry. In recent years, many electric business enterprises have carried capital into the logistics and distribution industry, but with the sharp rise in costs, they have not had the conditions to copy and catch up with Jingdong in the short term. The difference between 5 years is not money can make up for it. Under the pressure of domestic manufacturers eager to nugget in the new market, choosing to embrace Jingdong is undoubtedly the most direct and effective way.

In addition to the great advantages of channel sinking, the Jingdong has gained a lot of attention from its domestic manufacturers in the field of social marketing. Because of the strong joint efforts of Tencent and Tencent, the flow, user analysis and innovative marketing mode of social and electronic business are also enough for big manufacturers to refuse.

Strong logistics layout, social traffic and other big data, both of them constitute a full range of quality channels, giving Jingdong a strong self-confidence. "All brands are not embracing the Internet. Instead, they should be eager to embrace the Internet and embrace Jingdong." The self-confidence of Shen Haoyu and Jingdong is evident.

The attraction of Jingdong made GREE chairman Dong Mingzhu unable to refuse. In the 618 launch conference, Dong Mingzhu said, "I have never participated in channel activities. This is my first time. It can attract me to be two words of quality." In the era of conquering the city, the energy accumulated by Jingdong for many years is becoming a new potential energy for its own development and boosting the rise of domestic goods.