Luxury Goods Are In The Doldrums And Outdoor Sports Are Becoming Popular.

The survey showed that online sales of outdoor products accounted for 2 billion US dollars, an increase of 13%, while in the traditional running goods market, sales decreased by 2.7%.

According to the Outdoor Industry Association, Americans spend 810 US $5 million 100 thousand on bicycle equipment and travel in a year, far more than they spend on air tickets (5 million 100 thousand).

NPD's outdoor activities mainly include hiking, riding, camping, rock climbing and all kinds of water sports (such as canoeing). Up to 12 months in October 2015, sales of outdoor sports products increased by 6.7%, and it has grown to a value of 18 billion 800 million dollars.

WWD summed up in an article, "outdoor clothing group created a kind of

Category can neither be found in popular sports shops or in Sports Leisure world.

They are not yoga pants or tight leggings, but some more powerful ones.

and

Like fast drying.

But at the same time it looks like it can be worn to work.

。

Many outdoor brands have seen this trend. From the original publicity of outdoor, professional and extreme sports, and gradually putting the core of publicity in the mobile life in the city, such as Nike's ACG, the gradual introduction of the concept of "Outdoors" and "lifestyle brand" recommended commuting for commuting, even through the sultry subway cars, the cold wind sidewalks, and the weather changes, those waterproof, breathable, reflective, thermal and ductile performance can be used.

In addition, the way of entertainment for young people in cities is closer to outdoor activities, which are different from previous professional audiences. They are more willing to have more attempts, which can be called Multisport outdoor sports.

Maybe play canoe one day, go hiking for the next day, and then have another ride...

The consequent consumption is increasing.

And as a generation of better quality of life, people are not satisfied with a casual set of daily running shoes. They will seek more professional and professional equipment, and the brand must be in place.

In the process, some people may think that professional hiking.

It is not illegal to wear the office, plus excellent performance.

Gradually becoming routine.

Data show that outdoor sports consumers spend an average of US $465 a year on outdoor equipment in the US.