With Tyrant Marketing Rapidly Popular Clothing Business Platform Star Wardrobe Was Questioned Again.

Thanks to the popularity of local tyrants marketing

platform

Again questioned.

Yesterday, there was news that the star wardrobe had already defaulted on the wages of employees for a long time. Behind this is the company's new round of financing is not in place, resulting in tight capital chain.

In this regard, the star wardrobe official said, the above information is not true.

However, it is undeniable that high profile marketing but unclear profit star's wardrobe is suspected for many times.

An official unconfirmed source said that the famous star wardrobe was in arrears with wages for many years. "Since April, the salaries of some of the staff have been stopped, until the beginning of June, only the salaries of April were paid, and so far, wages in arrears are still in arrears."

For the above arrears of wages, star wardrobe responsible person denied.

However, a number of employees said at the end of May on social networking sites that there were arrears of wages in star wardrobe, and even employees said that arrears of wages had occurred many times, and "five risks and one gold payment were stopped".

The official said frankly that the star wardrobe funds had been tight for some time, and the company had not hidden the investors, but now it has been completely resolved. "There is no wage situation for employees at present."

There are industry analysts believe that star wardrobe is not a temporary financial strain, but because of the company's business model is not clear, overvalued, doubt the existence of operational data, many investment institutions have been questioned, "star wardrobe D round financing is also not very smooth, I am afraid it is difficult to find the next investment organization."

In this regard, the above star wardrobe responsible person also said that the company's D round of financing has been nearly completed.

Located in the star clothing cabinet of cross-border clothing and mobile business, it has been known for its high profile and self willed in the industry.

The core business mode of the company is through overseas direct mail, bonded warehouse stocking and foreign design domestic production three models, the guest price of 300-500 yuan clothing products, through celebrity endorsements, sell to the domestic white-collar young consumers.

But the high-profile star wardrobe has always been questioned.

In the industry, the current business model and sales scale of star wardrobe is not enough to support willful high-profile marketing, and tight capital chain is also reasonable.

In the closing battle of the former star crossover fashion show "goddess new clothes", the star wardrobe took the last series of works by Bea Hayden and designer Li Wei for 61 million 190 thousand yuan. The highest price of Bea Hayden series products sold by the star wardrobe was 299 yuan, and the cost of pushing up, R & D and logistics was eliminated. The cost of a single recovery of 61 million 190 thousand yuan would have to sell over 200 thousand pieces.

According to incomplete statistics from reporters, only in the "goddess new dress" program, the auction price of star wardrobe has exceeded 200 million yuan.

In addition, last year, star wardrobe won the exclusive title right of "supermodel", the title of the "Korea China Fashion king", the title of the "Korean fashion king", the "entertainment rush back" and the "fashion popcorn" of the Iqiyi homemade program. Last year, the title rights of the celebrities wardrobe were also awarded.

Correspondingly, according to public information, star wardrobe went online in August 2012.

Since 2012, it has received several rounds of financing.

Among them, the most concern in the industry was StarVC, which was founded by Quan Ren and Li Bingbing in October 2014, and tens of millions of dollars in C financing such as Jiangnan Chun and long Zi shares.