• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Discount Sales Brought The Store Into A Disgusting Cycle.

    2016/6/7 11:13:00 55

    DiscountPromotionB2BRetail

      

    Traditional retail

    Struggling.

    There are many start-ups in the B2B fabric business in China, including "chain Shang net", "search cloth", "excellent material treasure", "hundred cloth", "search bud" and so on. They try to solve the problem by improving the efficiency of garment supply chain.

    clothing

    Enterprise inventory problem, so as to make production response faster.

    All in all, tradition

    clothing

    Maybe retailers should learn from Zara as a teacher.

    Last month, the United States, including Gap, Macy (Messi general store) and Nordstrom (Nodes Tron).

    retail

    Giants have announced the decline in revenue.

    The main reason for this is that businesses have cultivated users' habit of "buying at a discount."

    Macy has seen many reasons for its sharp drop in sales, such as weather anomalies and unfavorable travel traffic.

    This is true, but when you walk to its flagship store in Pioneer Plaza, New York, you will find that the company is in a more vicious cycle.

    Shops look chaotic. They are not like their original luxury shopping experience. They will make customers who want to spend money on Gucci bags at a loss.

    You will find that everything is on sale, so that customers can converge their eyes in a conditioned way. The most obvious thing is "Last Act".

    The company has disorderly discounts due to the loss of customers, but it will only cost more customers.

    J.Crew is still trying to maintain its image in the minds of customers, and has been trying to figure out how to make consumers willing to pay for the premium.

    But the quality problem and design sorry consumers have hurt the company badly.

    After cleaning up those redundant inventory, maybe we can make room for new J.Crew. We plan to rely on Madewell.

    Designer

    New models will be launched this autumn.

    But in the process of cleaning up inventory, J.Crew has left the impression that consumers are attracted by discount. Can redesign return to the high premium?

    Banana Republic (Gap's high-end brand) has more experience in this area.

    CEO Art Peck Peck of Gap group explained that

    Apparel Retailing

    How difficult it is to cut off the discount:

    When you start to tighten sales promotion, you are playing chicken fight with consumers.

    After this season, we really can't afford to play. Frankly speaking, we have seen more negative effects.

    In other words, it is difficult for Banana to come up with any more effective means than promotion.

    Sales promotion has gradually increased the habit of consumers who expect to get 6-7 discount, and the best way to reduce this expectation is to create a huge trend to make them pay the bills, and constantly cultivate them to spend money like fast fashion consumption.

    Betty Chen, managing director of Rui Hui securities, is such a weapon.

    But the root of the problem is that the way these companies operate is quite different from the fast fashion brand led by Zara. The latter's supply chain allows them to make quick judgments of consumer preferences and flexible production.

    There are 200 designers at the bottom of ZARA.

    Designer

    Flying and copying around the world every year.

    Design

    After the completion of the design, it will be handed over to the process producers in a small batch, and then pported to the store for sale to see the market reaction.

    There are PAD sales statistics in ZARA terminal stores. The store manager will make preliminary prediction according to the local sales market, then collect the data to headquarters, then adjust the goods two times a week.

    Use small batch and quick reaction chain to achieve the speed from design to shipment within 15 days.

    It's hard for traditional retailers to do this.

    Discount addiction has become the most difficult thing for Nordstrom. It has been promoted for some time, but even so, it has not been able to stimulate sales and get rid of inventory problems.

      

    Advanced customization

    The advantages of traditional retail and fast fashion are better quality of experience and quality.

    But once the big promotion started, the brand value began to weaken, and the messy environment also lost the good experience. Erik Nordstrom, Nordstrom's chief executive, agreed with the problem.

    In fact, the early rise of Taobao has much to do with redundant inventory in the market, which is very suitable for digesting the sharp cut in the electricity supplier channel.

    retail

    Stores should maintain their inherent strengths rather than their strengths.

    Online retailers

    Spell price.


    • Related reading

    Create Brand, Raise Quality, Discard Low-End Label And Go Global.

    Commercial treasure
    |
    2016/6/3 15:12:00
    57

    Eding Fashion APP CEO Tang Qiwen: APP Will Dominate The Market In The Post 3D Era.

    Commercial treasure
    |
    2016/6/2 15:25:00
    83

    What Kind Of Shopping Guide Do Customers Like?

    Commercial treasure
    |
    2016/6/1 16:49:00
    44

    How To Choose "Pick Up Size" For Clothing Merchants?

    Commercial treasure
    |
    2016/5/31 22:37:00
    19

    The Secret Of A Shoe Shop Inadvertently Pleasing Customers Is Its

    Commercial treasure
    |
    2016/5/30 22:48:00
    42
    Read the next article

    Street Filming Goddess Olivia Early Summer Street Wonderful Street Filming Netizens: Street Photo Goddess Only Take Her

    Summer is coming. Xiaobian takes the street to shoot the goddess Olivia Palermo in the early summer street wonderful street. What's the most favorite picture of look?

    主站蜘蛛池模板: 国产成人精品高清不卡在线| 久久无码精品一区二区三区| 亚洲欧洲精品成人久久曰影片| 久久99精品久久久久子伦小说| 色播在线永久免费视频网站| 真实调教奇优影院在线观看| 波多野结衣电影免费在线观看 | 激情爆乳一区二区三区| 扒开腿狂躁女人爽出白浆| 国产成人精品男人的天堂网站| 亚洲aaa视频| 2021国产麻豆剧果冻传媒影视| 电影天堂2018| 强行扒开双腿猛烈进入| 国产一区二区三区免费播放| 乱中年女人伦av三区| **一级毛片在线直播| 欧美色aⅴ欧美综合色| 天天看天天爽天天摸天天添| 啊灬啊别停灬用力视频啊视频| 久久这里只精品热免费99| 香蕉视频在线观看男女| 欧美三级手机在线| 国产精品高清尿小便嘘嘘| 亚洲色欲色欲www| 一本一本久久a久久精品综合麻豆 一本一本久久a久久精品综合麻豆 | 顶级欧美色妇xxxxx| 有色视频在线观看免费高清 | 色宅男午夜电影在线观看| 日韩人妻无码一区二区三区| 国产精品亚洲一区二区三区久久 | 国产精彩视频在线观看| 亚洲六月丁香六月婷婷色伊人 | 性高湖久久久久久久久aaaaa| 国产成人亚洲精品无码AV大片| 亚洲区小说区激情区图片区 | 国产美女自慰在线观看| 亚洲欧洲久久久精品| 中国大白屁股ass| 日韩一区二三区国产好的精华液| 国产成人精品一区二区三区|