Google Extends Hi-Tech To The Clothing Industry, And Will Introduce Smart Fabrics.

As a technical project leader of Google ATAP department, Ivan Poupyrev has focused on UI design and interaction technology for many years, while Paul Dillinger, Levis brand global product innovation director, is very interested in the combination of smart fabrics and technology.

They want to launch a real smart jacket in 2017 -- intelligent slave.

Start.

In other words, the Project Jacquard project should use conductive fibers and

Together, manufacturers can make use of clothing when they are used.

,

,

Just like these materials, these "like wire" conductive fibers are knitted together and colored together.

And put on what it made.

You can manipulate electronic devices by touching and pat, such as playing music and answering phones.

After smart wearable, what is the next smart XX? Google tells you that the answer may be

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Google announced recently that it will work together with Levis to promote the Project Jacquard project. This black technology, which has been overlooked by many people at this year's I/O conference, is now trying to put real intelligent interaction into our cowboy jacket.

In fact, "

"This concept is no stranger.

As early as 2014, RalphLauren launched a Polo Tech Shirt intelligence in the US Open.

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Specifically, Polo Tech Shirt does look very tall:

The silver thread is used to enable the sensor to collect data in real time while the athlete is exercising.

However, compared to the "intelligence" of the clothes itself, the core of Polo Tech Shirt is the Outbox - a box matching the T-shirt, which contains an accelerometer, a gyroscope and a heart monitor. The clothes need to be taken out every time they are cleaned.

Although there are some opportunistic ways, the emergence of Polo Tech Shirt is enough for ordinary consumers to see the prototype of smart fabrics.

Then, in 2015, Disney and StudioXO joined hands with Richard Nicoll to put the light-emitting diode on the T platform, making it possible for the "fairy fairy to shine" clothes.

Similar to CuteCircuit designed for luminescence.

Not only can it emit light, it can also display Twitter notices through Bluetooth, and even connect with Bluetooth.

However, the day before yesterday was all external intelligence rather than external intelligence.

The intelligence of material itself.

Under such a big background, Google Project Jacquard came into being.

Yes, the smart fabric that Google wants is a real piece of cloth.

It's the real thing to wash and wear.

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So why is Google?

"People who invented technology are not necessarily people who use technology," Paul Dillinger said. Levis chose to cooperate with Google not because they could not get involved in this field.

Do what you are best at, that's the key to success.

Ivan Poupyrev has a similar view: "we don't want to make our own clothes. What we want to do is help the industry to produce.

"

Subdivide the industry chain, do what you are best at, Google and

Such an idea seems correct.

Fashion is beautiful, but material is the key, and the same applies to the whole industry.