In The First 5 Months Of This Year, The Purchasing Power Of Garment Retailers Is Overdrawn.

By consumption type, in May 2016, China's above quota units clothing The retail sales of shoes and hats and needle textiles amounted to 109 billion 400 million yuan, an increase of 5.9% compared with the same period last year. In 1-5 months, the retail sales of clothing, shoes and hats and needles and textiles in the above quota units reached 565 billion yuan, up 7% over the same period last year.

The National Bureau of statistics also showed that in 2016 1-5, the national online Retail sales 18089 billion yuan, an increase of 27.7% over the same period last year. Among them, the online retail sales of physical commodities increased by 14633 yuan, an increase of 25.9%, accounting for 11.3% of the total retail sales of social consumer goods, and the consumption, wear and use of commodities increased by 36.5%, 16.2% and 29.3% respectively in online retail sales of physical commodities.

Insiders told reporters here that the sustained growth of the above data reflects this year's domestic clothing To a certain extent, consumer demand continues to rise. Although there are certain factors of holiday discount sales, the growth rate of clothing consumer goods has significantly exceeded the average social growth rate for many years, reflecting the sustained and vigorous growth of domestic sales.

But related analysts admitted that this data is still difficult to reflect the overall situation of the real clothing retail market. In an interview with reporters, the clothing industry analyst Lu Zhi cotton also said that at present, the decline in prices and the scarcity of customers have become a common market phenomenon. Most shopping malls reflect that the consumption trend of the clothing market is very clear. clothing Business is generally pessimistic, saying that a large number of promotions and electronic business platforms often have all kinds of holiday discount activities, which have overdrawn the purchasing power of customers. Although there are still some money in the ordinary people's bags, the economic downturn has made consumers expect to lower their incomes, and spend more money cautiously. It is expected that in view of various factors that restrain the actual consumption intention of domestic consumers, it is difficult to boost domestic apparel retail consumption in the short term. As China's economy enters a new normal, it is expected to be in the "13th Five-Year" period. clothing Sales growth will continue to slow down.

Changjiang Securities researcher Lei Yu pointed out that in the Internet era, information spanmission in all links of consumption has been gradually dredged, and consumers have become influential. clothing The important factor of consumption is improving consumer satisfaction gradually replacing the cost reduction and efficiency increasing as the primary task for the future clothing brand to achieve sustainable development. And with the brand Clothes & Accessories The industry has entered the buyer's market, and the traditional way of raising prices and opening up stores has no longer worked.