Amazon Decided To Let Alibaba Have "No Way To Go" In The India E-Commerce Market.

In China

Market,

It is not a late player. In 2004, the acquisition of Lei Jun's excellent network entered the Chinese market, only one year later than the establishment of Taobao.

But to this day,

Has become China's e-commerce giant, and Amazon has become a second-line service providers, the market share is very limited.

According to reports, in the face of the historical lessons of the Chinese market, Amazon has decided not to let it repeat itself in the India market. Amazon has invested heavily in India, and its retail website already has a significant share.

Amazon has decided to let Alibaba have no way to go in the India electricity supplier market.

For domestic online shopping people, Amazon's service is still unfamiliar, especially the digital book business based on Kindle reader.

However, Amazon's share of China's online shopping market is far from its time to enter the Chinese market.

But Amazon has decided that China's tragedy will not happen again in India.

So far, Amazon has invested heavily in India.

Just last week, Amazon leader Bezos announced that he would invest another $3 billion in India, so that the country's total investment will reach $5 billion.

Amazon set up an e-commerce website in India long ago, and Amazon will further improve its supply chain efficiency through additional investments.

It is said that the investment of US $3 billion is also good for Amazon, which is equivalent to the global marketing expenses of the company in 2015.

India and China belong to the BRIC countries, and also have a large population scale. Generally speaking, India will be the next most important Internet market after China.

Today, the India smart phone market has broken out, and almost all the second tier brands in China have poured into India.

However, it is strange that in the India electricity supplier market, China's Alibaba seems to be somewhat hesitant.

At present, Ali has not yet established the electricity supplier in India.

Forbes website pointed out that along with Amazon's huge investment in India's electricity providers and the emergence of Flipkart and Snapdeal's strong rivals in the mainland, the future development of Alibaba in India will be affected.

According to statistics, in the India electricity supplier market, Amazon has gained 15% share, and two India giants merged to take about 70%.

Prior to that, Alibaba has a stake in Snapdeal, according to sources, Alibaba also wants to spend $10 billion to become another service provider, Flipkart.

Amazon's massive investment shows the company's ambitions for India's electricity supplier market and its ambition to grab more shares.

Foreign media pointed out that if Alibaba can not take more proactive measures in India, the company may hand over the India market to Amazon.

It is reported that Alibaba in addition to India and e-commerce enterprises to discuss capital injection, recently began to recruit teams to consider building an independent e-commerce platform in India.

However, the competition between Amazon and India for many years has set an extremely high threshold for Alibaba to enter India.

The Flipkart website was born in 2007. So far, it has raised $3 billion 200 million and has enough capital to compete with Amazon and Alibaba.

Even if Alibaba can succeed in acquiring Flipkart based on rumors, the company also needs to invest heavily in India to improve operational efficiency and Amazon competition.

India's electricity supplier market is growing at a high speed. This is an opportunity for Amazon and Alibaba to ignore.

According to Goldman Sachs forecast report, the India electricity supplier market will reach US $228 billion by 2030, which will be ten times the current market size.

India's economy is developing rapidly, and the national income level is gradually improving. In the future, Internet penetration rate and the popularity of online shopping will also greatly improve.

As a foreign company coveted by India's market opportunities, Amazon has been leading the Alibaba in the first round.

However, Alibaba has the experience of the Asian market, and even if it is a late arrival, it is still worth paying attention to whether it will be able to overturn Amazon again.

It is reported that Alibaba executives have disclosed at the beginning of 2016 that they will enter the India market in person, which will not only serve ordinary consumers, but also serve small businesses.

Meanwhile, at the end of last year, Alibaba financial group, an affiliate of the Alibaba group, invested $500 million in the mobile payment company Paytm, which will pave the way for Alibaba to launch its infrastructure.