Brand Chief Operating Officer Smith Will Leave Fashion House In The Summer Of 2017.

House Burberry announced on June 10th,

Coo John Smith will leave the company for private reasons.

Smith will leave the company in the summer of 2017 and withdraw from the board.

Back in the past, Smith was promoted to the post of operation officer in 2013. Before that, he had been a non-executive chairman of Burberry for 4 years.

Before joining the fashion house, he served as chief executive officer of BBC from 2014 to 2012.

As early as 1989, when he first joined BBC, he worked as a treasurer from the chief executive and the chief financial officer.

In an interview with reporters, Smith responded, "by 2017, I will serve Burberry for more than seven years.

I really enjoy working for one of the greatest fashion houses in the world, and I am proud of what I left behind during my tenure, especially in helping the company develop digitally and make achievements in the field of beauty.

Burberry announced that it would re adjust its structure and business distribution in May when its annual revenue fell by 10 percentage points.

It will not only reduce the scope of its products, but will also focus more on the development of handbags, because handbags are the most rapidly developing and most profitable commodity category.

At the same time, Hongkong

The Burberry sales slowdown with the mainland market also appears in the annual revenue report.

For the recent slowdown in the company's growth rate, the creative director and Christopher Bailey of the fashion house both lost 75% of their profits last year, compared to 2014-2015 years of revenue.

As London's old fashion house is also facing pformation.

In February, Burberry will integrate its men's and women's fashion show as a fashion show. After the show, the whole series will be sold online and on the store.

At the same time, the new series will be "seasonally oriented". Only two fashion shows in February and September will be released in a year.