Who Is More Popular In The European Cup And Nike?

In 2016, the European Cup has officially begun. According to the data provided by Repucom on European football reports, the two big players in sports are Nike and

A fierce competition was also launched.

The two big sports equipment giants are trying to maximize the potential of advertising and sponsorship in the European Cup this summer, and the competition is fierce.

The focus of the two major companies is to provide privileges for the equipment and to sponsor the world's best known star.

Providing competition teams.

Adidas has been in the lead for more than 20 years.

This year, 9 sports teams from 24 teams will be provided by the German sports giant, while 6 teams (25%) will be sponsored by Nike, Puma 5 teams (21%), and the remaining 4 teams will be equally distributed by other brands.

Not only has Adidas sponsored the largest number of teams since the 96 European Cup, but since then it has also been the sports equipment supplier of the 5 European Cup champion.

This helped Adidas gain a foothold in the top football brand.

This year's European Cup Adidas sponsors top players include France's Paul Pogba (4 million euro + 29 million 500 thousand yuan), Welsh's Gareth Bell (4 million euros +), Germany's Mesut Oezil (3 million euro + 22 million 100 thousand yuan), and Nike's super star team includes Portugal's three golden Ball winner C Ronaldo (19 million euro + 140 million yuan), Wayne Rooney in England (3 million euro +), and Zlatan Zlatan in Sweden (1 million 500 thousand euro + 11 million yuan).

Nowadays, social networking and digital media are closely related to Nike and Adidas in large sports events. They will report the number of sponsorship of two brands to the national sports equipment and the number of top speakers.

Before the start of the European Cup, Nike's social media outnumber Adidas.

On twitter, Adidas's 2 million 900 thousand soccer watchers were surpassed by Nike's 4 million 600 thousand, while in the Facebook, the gap was even bigger. Nike's official home page had 4 million 220 thousand followers, Adidas only 2 million 180 thousand.

Nike, which has two times Adidas's social fans, has won competition in terms of quantity.

But in terms of interaction with fans, quantity does not mean everything.

Max Barnett, head of Repucom digital department, said:

"The competitive advantage of Nike and Adidas online can only be fully measured after the 2016 European Cup starts.

Generally speaking, the activity of fans is very low 48 hours before the start of the competition.

For brands that are prepared to maximize the number of natural users and optimize media consumption, this is the best time to release background information and information about the main characters.

"As we saw in the Rugby World Cup in 2015, using this strategy enabled Beats By Dre to create a senior rugby match than Guinness.

Nearly 8 times the value of social media.

Beats launched the social media during the opening match, bringing 50 million attention to it, while Guinness only had 13 million. This is that Nike and Adidas, which are approaching the opening of the European Cup, need to take precautions.

In 2016, the number of followers on Adidas Facebook grew by nearly two times faster than that of Nike, while the higher growth rate of fans interaction benefits from the content published on its homepage.

In 2016, Adidas updated an average of 4 pages per week, 67% of which were videos and 33% of pictures.

Nike's homepage is updated 3 times a week, and 93% of its content is pictures.

Max Barnett added:

"Video content can bring higher user interaction rate.

In the upcoming European Cup opener and future games, how the two competitors will use the platform such as YouTube, Instgram and Snapchat to interact with the audience, and enhance brand awareness and attractiveness is worth looking forward to.