How Can Enterprises Leverage Micro Businesses In The Micro Era?

Since last year, "

"The rapid rise of the economy has become a new trend and hot spot.

To this end, how to graft "

The successful pformation of net red and finding new growth points have become the focus of current research on real enterprises and markets.

On the morning of June 18th, Haining, China

Organized by the Organizing Committee of the Expo and the Haining electricity supplier Association, the China micro business summit forum hosted by Haining Leather City, China mobile network and Hangzhou fast micro marketing planning Co., Ltd. was held in Haining Convention and Exhibition Center.

The forum is full of stars, the mobile Internet is gathering: the largest Internet Entertainment talent supplier in China, CEO Fu Lei, the Alibaba business school special advisor, the founder of fast micro marketing Li Chunbo, the clothing industry network red tattoo, the leather industry micro business, the electricity supplier first and so on guests present the forum.

The guests at the scene elaborate on their unique insights, and explore the new trend of the development of the 2016 micro businesses, and study the development mode of the net red + micro business era.

The forum successfully attracted hundreds of people from home and abroad to participate in the leather fashion industry.

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How can enterprises leverage micro businesses in the micro era?

The current leather clothing industry has entered the adjustment period of precipitation, adjustment and pformation, and is moving forward to deep level innovation and pformation.

The comprehensive development of mobile Internet has brought great challenges to the development of leather industry, and is also an excellent opportunity.

Making good use of its own resources and deeply using the advantages of the Internet is an artifact to promote the development and growth of the leather industry in Haining.

Haining leather city is the largest leather production base and trade distribution center in the country. Haining has more than 6000 entity dealers, bringing together more than 5000 registered brands.

Leather enterprises in Haining have great advantages and irreplaceable positions in R & D, production and processing.

Nowadays, net red and micro business are developing rapidly. Behind every net and micro business are millions of loyal fans and Pang Da's consumer groups. The influence of one hundred calls, the accurate arrival rate of communication and the loyal consumption stickiness are the advantages of Internet and micro business, which are stronger than traditional marketing channels.

Leather enterprises can fully seize this opportunity and make good use of the mobile Internet "magic soldier" to understand and study the characteristics and needs of modern consumer groups through network red and micro business, so as to enhance the design and production capacity.

Wang Honghui thinks net red is the most popular term nowadays. The net profit of UNIQLO, the largest fast fashion brand in the world, has plummeted. This has great relevance with net red.

The era of mass media has gone, centralization and the era of personal brand are coming.

As a brand new business model, entrepreneurs should seize the mouth of net red.

Wang Honghui, deputy general manager of Limited by Share Ltd, China Leather City, Haining

Assistance pformation

On the forum, Li Chunbo, a guest tutor of Alibaba business school and founder of fast micro marketing, delivered a speech entitled "mobile internet marketing, marketing, marketing, and marketing."

He believes that under the new economic form of mobile Internet, traditional enterprises can take advantage of the new force of mobile Internet to consolidate their advantages.

To a large extent, traditional enterprises are driven by traditional media. Interaction is often one-way, and people can only choose to accept it passively.

On the basis of mobile Internet, people can take an active part in business activities. Instead of groups, enterprises are facing individuals.

The most direct advantage of mobile Internet is that it can reach consumers directly and achieve the direct communication between enterprises and audiences.

Therefore, traditional enterprises can try to introduce mobile Internet channels, "where the audience is, where the channel is laid", and use a small amount of funds to expand product publicity channels, and pform the product publicity channel into community, information and other forms.

Li Chunbo, special advisor of Alibaba business school, founder of fast micro marketing.

Taobao has been in the past decade, and WeChat has been warming up in 2013, especially in the past two years. In the future, "pyramid schemes" and "smuggling" will be eliminated.

In the era of mobile Internet, we need to change our mind.

De centralization is an inevitable trend and the establishment of its own brand.

For how to do a good job, Li Chunbo gave four ideas on mobile Internet:

1. manage user thinking rather than product thinking.

Net red can not rely on a lifetime, always have excellent personified products, grasp the strong fans economy is very important.

2. content thinking, not product thinking.

3. housekeeping rather than marketing thinking.

4. Internet maintenance.

Precision marketing

How to achieve double benefits through net redness is a problem that many entrepreneurs are concerned about. How to make a deep analysis of the "net red" of CEO Fu Lei in the United States?

He said that the net red has the very strong dissemination power and the influence, if the enterprise can use these two forces to be able to enhance the product sales volume.

First of all, we should find a suitable net red, marry the net red into the supply chain of the product, and combine with the operation system, making it a powerful entrance in the supply chain system of the enterprise.

From the original "people to goods" mode to "man to man" mode.

The channel of net red cash realization lies in: electricity providers + live +IP content, single event propagation is not sustainable, and continuous content production capacity is the premise of net red realization.

Through continuous content incubation, enterprises form a "personality theme" to create benchmarking, customized marketing leads to offline, thus forming "cash in".

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Mr. Fu Lei CEO

Mr. Fu Lei explained that net red is different from racquet models and helps you bring marketing.

They have strong influence by personality charm, and can automatically bring external traffic through the channels such as live broadcasting platform, and the effect is obvious.

On the other hand, consumer attitudes are changing, and they like to match the fashionable dress recommended by fashion designers, which also saves a lot of time.

For example, net red Zhang Da Yi launches a garment that will be sold out in ten minutes.

We should grasp the net red of content producers and recommend clothing more specifically.

"Change is the only thing that remains unchanged."

In the discussion session, the guests also discussed the difference between micro marketing and micro business. Several misunderstandings in micro marketing were discussed, and Zhang Dayi and Luo Zhenyu were analyzed in different fields such as Papi sauce.

Chen Feng, the pioneer of Haining leather industry, and Xu Kai, the pioneer of e-commerce, have also shared their growth in the past two years.

The sharp views, unforgettable experiences and profound insights of the guests attracted the audience's sigh and admiration. The atmosphere was warm and everyone's spirits were high.

Fu Lei CEO and entrepreneur Chen Feng

Net red white Murphy and special guest Xu Kaite

At the end of the forum, a large number of internet professionals, such as Internet companies and micro business people, spoke highly of the event.