• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Mulberry Returns To Light Luxury, Profits Rise

    2016/6/21 9:46:00 41

    MulberryBrandLight Luxury BrandOfficial Website

    After some adjustment, Mulberry finally rebounded. In the fiscal year ended March 31st, its pre tax profit amounted to 6 million 200 thousand pounds (58 million 234 thousand and 700 yuan), three times more than that of the previous year.

    The British brand has paid a painful price for the wrong strategy.

    In 2011, the company from

    Luxury brand

    Hermes's chief executive, Bruno Guillon, is trying to pform Mulberry from the British national brand to a high-end luxury brand.

    But apparently old customers are not prepared to accept double price, so Mulberry revenue has declined year after year.

    Not only that, the company started to split up, but the creative director, Emma Hill, resigned in 2013.

    Since then, Mulberry has been trying to find "substitute players". The new two year conference has been put aside.

    Fortunately, in July last year, the core position of the company, chief executive officer and creative director, was finally consolidated again.

    Previously, Johnny Coca, director of accessories design for C line, took office and worked closely with the new CEO Thierry Andretta. Two people came up with a new plan: lifestyle brand.

    Mulberry will use leather products as the main products.

    Shoe shoe

    And Xiu Yuan clothing.

    In February this year, London, autumn and winter fashion week, Mulberry came out again.

    "Johnny Coca's latest series of repercussions", the company mentioned in the earnings report.

    Barclays Bank latest report analysis, in the difficult environment of luxury retail, Mulberry sales outstanding performance.

    The first series of Johnny Coca will be given to

    Brand sales

    Bring more surprises.

    In order to prove that he did not lag behind, Mulberry even joined the tide of "show to buy," and 2016 weeks after the handbag show in the autumn and winter series came into full swing.

    Its starting point is quite practical -- to stop plagiarism.

    Thierry Andretta explained to this: "you spend a lot of money on designing, walking and marketing, but the time difference on the shelf can make the fast fashion catch the loopholes and plagiarize directly."

    The Mulberry, who had been on the pricing side, has finally returned to reason. It controls the price of 70% of the product to 500 pounds -995 pounds (about 4694-9341 yuan), that is to say, these handbags have returned to their original prices after 5 years, including the best-selling packages Bayswater and Lily.

    So far, the revenue of Mulberry 90% has been created by leather products.

    The price range of the show is 250 pounds -1500 pounds (about 2327-1.39 million yuan); shoes are 20% cheaper than luxury brands.

    From the geographical point of view, the UK is still the largest market for brands. Last year it generated a total of 97 million 400 thousand pounds (about 914 million yuan), while the contribution from overseas was only 21 million 300 thousand pounds (about 200 million yuan).

    Compared with its rival Burberry, Mulberry's low exposure in China has become a major advantage.

    In terms of shop layout, Mulberry has also been cautious.

    Over the past few years, the brand has replaced another smaller shop in a flagship store in Paris.

    In addition, three stores in the United States have been shut down.

    According to the earnings report, the number of new stores in Mulberry will be reduced in the next few years, and the brand will focus on improving the consumption environment and digital business of the entity store.

    Mulberry upgraded official website and improved logistics system created favorable conditions for digital business. Its sales in the past year recorded 21 million 400 thousand pounds (about 200 million yuan), an increase of 19% over the same period last year.

    This part of the revenue accounts for 14% of the company's overall, compared with only 12% and 10% in 2015 and 2014.


    • Related reading

    Men'S Elite Grade: Marni 2017 Spring And Summer Men'S Wear Series

    Men's district
    |
    2016/6/20 23:52:00
    98

    A Smart Jacket From Famous Men'S Brand Seven Card Is Officially Launched On Jingdong'S Public Chips.

    Men's district
    |
    2016/6/17 18:49:00
    77

    Dear Plator, Huang Xuan Is Fashionably Dressed As A Male Suit.

    Men's district
    |
    2016/6/16 16:52:00
    309

    China'S Demand For Casual Men'S Wear Is Growing.

    Men's district
    |
    2016/6/15 14:27:00
    48

    The "Real Economy" Failed, But Hai Lan'S Home Was Able To Survive.

    Men's district
    |
    2016/6/14 10:14:00
    94
    Read the next article

    Jingdong Mall To Join Seven Card Men'S Pformation Smart Jacket Can Also Raise Public Funding.

    With the advent of the "Internet plus" era and the growing maturity of Internet of things technology, smart wearable devices are becoming the most popular consumer products nowadays.

    主站蜘蛛池模板: 亚洲国产综合精品| 在线a亚洲视频播放在线观看| 国产剧果冻传媒星空在线播放| 国产乱人免费视频| 久久无码无码久久综合综合| 黄页网站在线播放| 日韩精品内射视频免费观看| 国产成人爱片免费观看视频| 久久精品成人欧美大片| 高清不卡毛片免费观看| 日本三级在线观看免费| 国产真实伦正在播放| 亚洲精品无码你懂的| 91精品视频在线免费观看| 欧美精品福利视频| 国产精品亚洲欧美一级久久精品| 亚洲一级毛片视频| 黄色网址免费大全| 日日日天天射天天干视频| 四虎精品视频在线永久免费观看| 九月婷婷人人澡人人添人人爽 | 和搜子居的日子2中文版| 不卡av电影在线| 神乃麻美三点尽露写真| 成av免费大片黄在线观看| 免费网站看av片| 中国熟妇VIDEOSEXFREEXXXX片| 国产黑丝袜在线| 日本加勒比一区| 国产人成午夜电影| 主人啊灬啊别停灬用力啊视频| 精品国产一区二区三区久久狼| 天堂а√中文最新版地址 | 中文字幕免费在线看| 蜜桃成熟时无删减手机在线观看| 成年女性特黄午夜视频免费看| 伊人久久精品无码AV一区| 19禁啪啪无遮挡免费网站| 日韩乱码人妻无码中文字幕视频| 噜噜嘿在线视频免费观看| 99在线热视频|