Jingdong Mall To Join Seven Card Men'S Pformation Smart Jacket Can Also Raise Public Funding.

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With the coming of the age and the growing maturity of Internet of things, intelligent wearable devices are becoming the most popular consumer products nowadays.

However, although smart wearable hardware such as watches, bracelets, glasses and helmets provides virtual reality space and measurement of health status, these smart products can still be called intelligent products with the most perfect experience because they are still cumbersome.

But to a certain extent, it leaves a lot of imagination and market potential for smart clothing products which have no connection with human body.

In June 16th, a smart jacket from the famous men's brand seven card was formally launched on the Jingdong public chip, and instantly formed the trend of burning and explosion, attracting a large number of fans to support it, becoming a model of the smart smart wearable device.

This cooperation is the first time for Jingdong to raise chips and Qipai menswear. The two sides have been planning and implementing for more than 7 months. Through the creative solicitation of B and C, the idea of integrating intelligent technology, making handicrafts and opening brain holes, we have opened up the unique public incubation ecological incubator resources of Jingdong public chips. From the original product line, the online crowd raising project to the production of garments, the whole process of the production of Jingdong public funding platform from 0 to 1 has been presented.

Crowd raising thinking to create the first C2B smart clothing project

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Jacket, guided by the core concept of "good-looking, good wear, good function, good intelligence and good technology", has broken through the traditional jacket design, which is not only excellent in quality, but also has many new and intelligent designs.

For example, the cuff can be connected to Android and apple mobile phone by putting light and intelligent equipment into the cuff. It can grasp business and fashion information at any time, and has many functions such as step counting, monitoring of calories, safety and loss prevention, intelligent reminder, remote control photography and so on. The combination of zippers and business pens is very practical and fashionable. The intimate design of personal invisible pockets, comfortable shade cap and instant inflatable neck pillow can not only return many small objects, but also bring more comfortable experience to users in business trip.

This is the first C2B smart clothing public funding incubator project in collaboration with Jingdong public funding.

In fact, before the Jingdong's public funding on the smart windbreaker, Qipai had launched the smart clothing creative competition competition on the theme of "what we will wear in the future".

The competition will bring "public imagination" into the smart clothing development system, encourage everyone to open up a brain hole, imagine the future of smart clothing, predict the future trend of smart clothing, and hope to collect more excellent skills, intelligent technology, color cloth and so on through this way.

In view of the Jingdong's strong platform flow and the industry influence of the creative competition, the activities have attracted the attention and participation of the industry and many consumers, both the creativity of ordinary users and the quality of technology and craftsmen of enterprises.

Through the final PK, the contest decided to "seven card smart chief experience officer" and "seven card strategic partner" 3.

Among them, the "seven card smart chief experience officer" not only received 10 thousand yuan of creative fund award, but also got seven free licensing experience of all smart clothing in 2 years, and as a "seven card strategic partner", Qipai will purchase its craft or intelligent technology next, and have the opportunity to become a "seven card" partner.

Seven card related responsible person said that in the era of consumer escalation, people are eager to wear their personalities and differences. But when clothing meets intelligence, how to make effective combination, finding a better balance between creativity, fashion and intelligence is a problem that every smart clothing enterprise wants to think about.

This is the first time that Qipai has used the crowd raising thinking to explore new ways for itself. It is also a very successful crowd raising application, which has improved the fit between the first smart clothing and the market.

Giving full play to the ecological advantages of Jingdong, all the chips to help seven card smart clothing accelerate landing

At present, the barriers to the development of smart clothing mainly come from the backwardness of products and technological innovation, the estrangement between industries and the conflict between smart clothing and popular fashion.

For traditional clothing enterprises, they want to better embrace the "Internet +", take the lead in grasping the frontiers of the fashion consumption crowd, realize the related upstream and downstream industry chains, and break through the limitations of brand publicity.

As a new "Internet +" implementation, the open and shared features of the Internet not only provide opportunities for entrepreneurs to achieve value, but also help the traditional enterprises to achieve a smooth pition.

Take Jingdong's public chips and Qipai's cooperation as an example, Jingdong public chips, from the early stage of creativity, marketing, design, intelligent hardware access to the final public funding project's landing, fully integrated the advantages of Jingdong's public ecosystem, and fully helped the Qipai clothing project to achieve intelligent exploration and pformation.

On the one hand, Jingdong's public chips effectively use the "sharp goods" platform, stimulate users' enthusiasm for participation, help seven cards gather users' wisdom, and collect the preface consumption concept of fashion consumers.

On the other hand, Jingdong chips also help seven cards to find upstream and downstream suppliers, open up trade barriers, and actively provide production venues to help seven card smart clothing project landing as soon as possible.

In addition, Jingdong's public chips have provided various resources, including brand and marketing, and have successfully entered the market through the Jingdong public funding platform, and have accumulated the first batch of seed users.

Jingdong public funding official said that the copyright of the seven smart fashion jacket will be shared by seven cards and Jingdong public chips through the crowd raising platform. This will make the profit model of the crowd raising platform more imaginative in the future.

Experts pointed out that "Internet +" has brought many opportunities for the pformation and development of traditional enterprises, but many barriers to technology and industry have also brought many obstacles to its further development.

As the largest public funding platform in China, Jingdong chips are relying on big data capabilities to provide targeted project proposals for enterprises, and the overall output of "Trinity" ecological advantages to enterprises.

In the future, the integration of traditional enterprises and crowd raising mode will also go deep.