Han Du Yi She: Managing Fans To Build Brand

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Experts face to face to tell you what to wear in order to buy the conversion rate, then the imagination is too backward. The live broadcast and the electricity supplier have produced too many chemical reactions, making high-quality content for fans operation and

Construction is the fact that the next live + business is happening.

After the live broadcast of live broadcast, the live broadcast began to infiltrate into more areas of the Internet.

If you think the combination of live broadcasting and electric business, there is only one way to play: a fashion expert tells you face to face to tell you what to wear to pursue the purchase of conversion rate, then the imagination is too backward. Direct seeding and electricity suppliers have produced too many chemical reactions, making high-quality content for fans operation and brand building, is the fact that the next live + business is happening.

Just last weekend,

Once again invited net red Tan Xiangjun to live in Seoul, Korea. The Sung Kyun Kwan University, SMTOWN souvenir shop, and Park Shin Hye's mother's roast sausage, which are sought after by Han rice, became the main venue for the live broadcast.

It has broken through the live broadcast of the net red matching mode, with the content of creation and tonality, and fans' welcome. The more Korean fans get in the live broadcast, the more fans have more recognition of the brand, as well as the introduction of star fans' recognition of the brand.

In other vertical areas, live + variety, live + tourism, live + business are also rapidly becoming a way to "change" the existing ecosystem of "live learning".

Taobao live breaking single content

In Ali's view, Taobao live is an important manifestation of the upgrading of the electricity supplier.

"Focusing on experience, prospering ecology, enabling businesses, upgrading consumption" is the core of Alibaba's 2016 retail business upgrading, and direct broadcast is the specific implementation of Ali's strategic landing.

Since the trial run of Taobao live in March of this year, more than ten million subscribers have watched live broadcast content, more than 1000 people have been hosts on Taobao, and nearly 500 live broadcast sites every day.

More than half of the users who watched live broadcast were young after 90, while female viewers accounted for 80% of all users.

Compared with live broadcast and live broadcast, the live broadcast on the electronic business platform brings the direct pformation of business mode to sales rather than reward. But does the e-business platform have no content attribute?

This is not the case. On June 16th and 17, Han Du Yi house once again joined the famous network red Tan Xiangjun to travel in Seoul. The live broadcast was different from the live broadcast of other nets. Most of the live broadcast was outdoors. The alma mater of Sung Kyun Kwan University, the roast sausage shop of Park Shin Hye's mother, and the SMTOWN of the star surrounding derivatives, were selected as the location of the live broadcast activity. Tan Xiangjun,

Through the promotion of the social media platform, such as star fans group, which was running in all the Korean homes, Tan Xiangjun's deep tour South Korea attracted a lot of fans from Song Zhongji, EXO and Park Shin Hye. Fans showed great enthusiasm for the idol products around the show and the location of the idol drama.

Managing fans to build brand

"Han Du Yi house has always been committed to be a cultural exchange between China and South Korea." we have no time to go to Korea to come to Korea's clothing house "is the brand idea we have always built.

Now we will not only bring Korean fashion clothes, but what fans want to know about Korea will be what we export.

South Korea's clothes house is responsible for the Korean fashion industry. "Like the Korean fashion elements gathered here, creating more high-quality content for users and fans is an important part of the brand building of Korea's clothing house," he said.

The location of Sung Kyun Kwan University, which is not only Song Zhongji's alma mater, but also many of Song Zhongji's fans, is difficult to enter into a closed University. The campus where the idol has been spent has become a matter of expectation before the live broadcast. Park Shin Hye's mother's sausage shop is known as "the star surrounding" by Park Shin Hye fans. SMTOWN is called Korean food paradise. The anchor in the live broadcast not only introduces the real-time scene of the whole star shopping center, but also introduces the activities of "flagship store shopping to send peripheral gifts" through the way of oral sowing, so as to carry out brand building without sacrificing sales.

"As a brand operation group growing up from the Internet, the brand building of Korea's clothes house has begun to change from" managing users "to" managing fans ".

At this year's brand building conference in Shandong, Zhao Yingguang, chairman of the Korean clothing house, said that one of the ways to manage fans is to use star fans to pform star fans into fans of their own brands.

In the process of enterprise media, all kinds of content production carried out by Han Du she house are more and more centered on users and spreading more and more styles. All these make Korean clothing house constantly innovate in brand building, and brand influence is becoming stronger and stronger.