"Brand Marketing" Is The Value Of The Limited Edition.

This year, it is really

Crazy year.

Since March, the public offering of NMD has caused the tide of people around the world to queue up to buy shoes, which cost between 1099 yuan and 1499 yuan.

It fell to the ox and was fired to ten thousand yuan.

At last, the NMD fever was calmed down, and how Kanye West's coconut (Yeezy) came again.

In June 11th, the grey version Yeezy Boost 750 was released, and Kan said, hoping that everyone can get the Yeezy they want.

But this time, the sale is still limited by the form of an appointment lottery.

The key is: Shoe control is still willing to be routines.

The official price of 2799 yuan shoes has been fired to more than 9000 yuan on a treasure, or even tens of thousands of Yuan's offer.

At this point, some "cool" spectators may be unable to understand, "is it not a pair of shoes?"

Old routines are still falling.

Many brands began to "limit" the name, and then invited the star KOL to appear on the foot, to arouse the desire of the fans.

By lottery, first come, first served, and so on. On the Internet, Z fry the shoe's heat up and then sell it through other replenishment channels.

At the end of 2015, the super hot Adidas Originals NMD series was released.

At that time, in order to win the red shoes, the brand also designed a story for them: these shoes absorbed the classic elements of 3 pairs of Adidas sports shoes (Micro Pacer, Rising Star and Boston Super) in 1980s.

But for non brand lovers, these three pairs of shoes have no sense of existence at all.

Therefore, NMD did not immediately arouse heated debate in 2015.

What really made it happen was the "super limited sale" act of March this year.

On the day of the sale, there were only about 20 pairs of stores and commercial outlets.

Later, due to the excessive flow of people, the sale was cancelled.

This makes many shoe fans produce "the more you can't get, the more you want to get" the mentality.

The Yeezy Boost 750 "Light Grey", which has been released recently, has gone out of the old way of "limited sale", and has also walked out of the "social media + star KOL" road.

The rapper rapper + producer + crossover costume designer + Kardashian's husband not only raised the new model of the Grammy show, but also launched his wife, Kendall Jenner and other sister-in-law to increase the exposure rate of shoes.

Mr. Kan himself has 740 thousand fans on Instagram, while his wife Kardashian has 51 million 600 thousand fans.

You know the fame of the Kardashian family.

Mr. Kan's shoes are sold by Kardashian's account.

I have to say that Kan family can play a good marketing with social media, so that you can not buy a red man, but you can not buy it.

It's not because of the clock.

All know is brand.

Routine is still sincere.

In the circle of sports shoes control, there are various strategies about how to ensure the smooth start of NMD.

Many shoe lovers are unwilling to give up every opportunity. Online raffle, instore raffle, and even a small number of FCFS will try.

Such persistence is regarded as the basic accomplishment of sports shoes control.

Locker Roomd shop manager Xiao Xian and @AJCLUB's old wolf love basketball shoes because they love basketball.

Xiao Xian thinks that the design of sneakers is very unique.

Because I like it, I also set up a sports shoe shop, "I like to see others buy, I also like to buy".

The same old shoe store wolf said, "in a physical store, you can communicate directly with others and share common interests."

Naturally, they all embarked on the road of collection.

At present, there are about 250 pairs of sneakers in Xiao Xian, while there are more than 200 pairs in the peak period of wolf, which is currently maintained at 100 or more.

Listening to some exaggerated figures is actually a way of expressing their love.

Blogger Veronika Heilbrunner also likes to wear basketball shoes with long skirts, and Niang Man has just done well.

I bought a deep feeling.

8000 yuan to buy a pair of NMD, in the end is not worth it?

Because selling expensive is rare and difficult to buy.

And the wolf also believes that existence is reasonable.

"If a shoe fan really thinks that he is quicker than others to step on his feet, he will be more tide than others."

Because of the memory of young people, the old wolf pays special attention to the Air Jordan series.

He will collect the AJ series of the first year, especially the AJ12 generation and the 13 generation produced in 1996 and 1997, because that is the peak age of Jordan.

Even if they can not be worn now, they may have broken down.

But the old wolf said, "it's still worth it.

Youth memories, as if placed on shoes.

So, don't ask the shoe controls again. It's not worth it.

For them, whatever they like is worth it.

Wear your feet, feel the sense of playing the idol, or collect it, and hide your youthful memories.

Looking at a pair of sneakers that I like, that satisfaction will be really cool.