Vice President Of Under Armour: The Vitality Of Retail Is Still Very Active.

People in the industry commented.

Retail can learn a lot from sports retail.

We can attract customers back to their stores to buy products on the grounds of their health.

SusieMcCabe, senior vice president of global retail at UnderArmour, the US sports brand, said: "people often say that fashion retailing has gone to death. But our company believes that retail vitality is still very active. Since the vitality of retail industry is still active, we still have the opportunity to bring this kind of vitality back to sports retail or even fashion retailing.

"

This year, the UnderArmour brand was set up 20th anniversary. UnderArmour used this commemorative occasion to hold relevant celebrations at the store. According to the latest sales figures released by the brand, the company's sales volume was close to 50 in the previous quarter, which is the twenty-fourth consecutive quarter of double-digit growth in the company.

SusieMcCabe pointed out that although the company has achieved good results in recent years, the company believes that this is just the beginning because the company has only been involved in retail sales for only 10 years.

It is estimated that the number of stores in the world will reach 600 by the end of this year, and retail is a very important channel for the company's growth in the future.

SusieMcCabe reveals that every shop in UnderArmour will be equipped with a very attractive style of decoration, and every store will strengthen the contact of consumers in the follow-up shop, and start with the basic needs of consumers and seize every consumer.

For example, the flagship store opened by UnderArmour in Shanghai, the company invited NBA star StephenCurry to the scene and took this opportunity to enhance its brand's momentum in the local market.

UnderArmour's flagship store in Chicago covers an area of 30 thousand square feet. According to SusieMcCabe, opening a store in Chicago MagnificentMile makes the company the most active and landmark in the world.

Destination shows the brand.

The flagship store in Chicago will become one of the largest retail stores in the world, emphasizing the mission of the company's innovation and providing customers with an unparalleled experience in shopping.

According to the flagship store's sales report, the number of new customers came to 1200 every month, and the consumption amount in flagship stores is 20% higher than that in general stores.

In addition, UnderArmour also has a strong relationship with customers at the mobile terminal. The brand bought two mobile phones App at the beginning of this year for $560 million, making a big step toward the connectedfitness and wearable fields.

Among them, the company purchased MyFitnessPal for $475 million, a free App tracking food habits and calorie intake, and built one of the world's largest nutrition / caloric databases, which can set up daily fitness programs for users, and currently has 80 million users.

In addition, it also bought Endomondo for $85 million, a social - functional sport tracking App, such as time consuming, distance, speed and altitude, and now has 20 million users.

As a retail store connected to the UnderArmour fitness center platform, the Chicago brand store also has wearable products that the brand has never had before. It provides a range of brand intelligent fitness equipment such as Garmin, Pebble and Misfit, and products that will be added in the future.

These event trackers and sports watches are integrated with the brand's comprehensive health and fitness network UARecord, and are committed to changing the way of training and life for all athletes.

SusieMcCabe stresses that retailers need to reinvent themselves to meet changing customer expectations. The success of the future retail market will revolve around good relationships, which are beyond the trading level.