What Are The Five Hot Topics In The Home Industry?

After many years of development, China's home industry has become increasingly perfect in its marketing channels.

The competition is expanding from the region to the whole country.

Facing fierce

Competition, the focus of the development of home enterprises has also been constantly adjusted, among them,

Brand value, smart home, industry alliance and capital market are more talked about by people in the industry.

What are the five hot topics in the home industry?

Internet plus

"Internet +" has become a hot word in home building materials industry.

Under the background of the big impact of the home market, the mode of "Internet home" has brought new opportunities for the pformation and upgrading of traditional home enterprises.

With the rising cost of traditional channels, the traditional channel cost bubble is digested by emerging channels, and the industry data are collected by Internet. This opens up a new path for traditional home building materials enterprises to break through the bottleneck of development.

From the Internet home decoration to the electricity supplier carnival, the rapid growth of the electricity consumption consumer force has promoted the development of new channels in the home industry.

Despite the advantages of traditional channels and the existence of deep ploughing space, emerging channels are showing a more rapid development trend.

How to realize the comprehensive integration of traditional channels and emerging channels and break the dilemma of existing channels has become an important part of home enterprises to realize pformation and upgrading under the tide of the Internet.

Brand value

Experienced rapid expansion of the development period, home building materials enterprises laid a solid foundation in the traditional channel layout.

However, with the increasingly fierce competition in the industry channel and the growing maturity of consumer demand and brand awareness in the new era, how to occupy the consumer market through differentiation strategy and pform the brand from the industry to the consumer brand has become another force for breaking the home business.

By reinterpreting the brand positioning, targeted brand communication and differentiated product strategy, the steady development of the home industry has ushered in the golden age of brand remolding.

Smart home

As a new industry, smart home is in the stage of growth and cultivation.

On the one hand, consumption concepts and consumption habits have not yet formed. On the other hand, with the continuous upgrading of information products supply capability, the continuous innovation of terminal products and the continuous optimization of user experience, the potential of smart home industry can not be underestimated.

The home industry believes that smart home will bring not only innovative home products to the industry, but also a disruptive innovative experience and business model.

With the continuous popularization and popularization of smart devices in home appliances, home security, intelligent constant temperature, home lighting and bedding furniture, traditional home vendors also want to grab a slice of the fast growing smart home market.

Industrial Alliance

Under the tide of domestic industry pformation, with the strength of capital and alliance, the integration of resources in the industrial chain upstream and downstream, and online and offline has become a powerful weapon for enterprises to seek breakout.

The industry alliance builds a new mode of capital and resource integration through multi-channel, multi mode and multi angle cooperation.

The era of single handedly expanding the world has passed. Resource integration has become an important way to realize the complementary advantages of enterprises, enhance the competitiveness of the industry, and achieve win-win results.

From the company's embrace of heating to the joint operation of the whole industrial chain, home enterprises have never stopped breaking the deadlock and seeking the pace of pformation.

Whether it is capital alliance or industrial cooperation, it will be a test to coordinate the resources and optimize the allocation ability of all parties in the industrial chain.

How to make rational use of capital and reshape industrial value and how to promote industrial development through cooperation will remain the exploration and consideration of home building materials enterprises in the next five years.

capital market

With IPO, new three boards, financing and annual reports becoming the hot words in the home industry, the pace of operation of home building materials enterprises in the capital market is also accelerating.

In February last year, Holike went public in Beijing and became the second listed company in the wardrobe industry. In April, Qu Mei traded in Shanghai as the "first share of furniture in Beijing". Many loved home textiles in June and became a fourth home textile listed company. Gu Jia, Shang pin home, OPPLE lighting, Piana and other enterprises were expected to queue up for the two venture.

From the traditional home manufacturing to a broader capital field, more and more homes hope to rewrite the industry pattern with the power of capital.

With the investment perspective of home enterprises to fully open the capital market, the trend of capital mergers and acquisitions will also become increasingly prominent. Will the industry shuffle progress faster?