The Textile And Garment Sector Has Been Strong For 15 Years, And 16 Years Are Converging With The General Trend.

Plate 15 strong, 16 years and the general trend of convergence.

From the macro perspective of the industry, domestic and foreign textile and garment demand in 2015 continued to slump, and external demand recovered in the first quarter of 2016.

Total demand is low and retail sales growth is negative for the first time.

The total retail sales of GDP and consumer goods continued to decline, and apparel retailing continued to slump.

In 2015, external demand continued to slump, cotton prices declined, and the difference between domestic and foreign cotton prices narrowed. In 2016, exports rebounded in 3 and April, and cotton prices declined steadily.

Brand listed companies continue to differentiate, leading

The advantage is increasingly obvious.

In 2015, the total operating revenue increased by 10.8%, and the gross margin decreased from 44.9% to 44.1%. There was little difference between the first quarter of 2016 and 2015.

After deducting Harean's home and Semir costumes, brand enterprises in 2015 almost zero revenue growth, net profit fell 18.6%, the first quarter of 16 revenue growth has recovered, gross profit margin rose slightly over the same period last year.

In the context of the growth of export volume of production listed companies, the industry also has a pattern of differentiation.

The performance of cotton textile enterprises rose steadily in 2015, and Q1 continued to grow in 2016.

In 2015, as cotton prices declined steadily, cotton enterprises began to replenish raw materials, and inventory and accounts receivable slowed down in 2015, and cash flow improved slightly.

The fundamentals of the industry show an overall low growth trend, but in fact, intra industry differentiation has begun, and the new trend of industrial change has already taken shape.

To treat the target in the industry, we should grasp from two dimensions: 1., to have the value support, but lack the explicit catalysis, and do not form the target of new growth (love, net value, information) logic, and layout when it is undervalued.

2., we should seize the trend of industrial change, screen strategies that conform to the trend of change, layout at appropriate time points, and enjoy the dividends of industry change.

The main line of investment revolves around the trend of industrial pformation.

The demand change of front-end channel changes, consumers' personalized demand has existed for a long time, but due to the excessive fragmentation of individual consumer information, it is difficult for traditional enterprises to collect consumers' specific preferences through their own brand limited offline channel data.

Net red as the online self media platform, through its own unique content creation, in the collection of a large number of fans with the same hobbies, but also through the Internet big data gathered before the traditional channel is difficult to aggregate personalized needs, personalized demand in the net red and other emerging channels have been concentrated expression.