Britain'S Big Name Is Equivalent To Playing Ten Percent Off "British Amoy" From Small Crowd To Popular.

Britain's big name is equal to ten percent off.

Global attention "

The referendum came out on the 23 day of June and ended up with a 51.9% turnout "leaving the EU".

When the result of the referendum was announced, the sterling exchange rate suffered a sharp fall. At the 14 point of the day, the central bank was 8.96 lower than the renminbi, and the exchange rate was nine for the first time.

In addition, the exchange rate of the euro and Australian dollar continued to decline.

In the next few days, the pound fell to 12% against the dollar.

In June 28th, the central parity of the RMB against the US dollar fell to a new low, dropping 153 basis points, and the yuan against the yen also dropped 258 points, but it rose 1202 basis points against the pound.

Insiders predict that this is not the lowest point in the sterling exchange rate. The mainstream view is that the pound will depreciate to 10%-15%.

Some analysts even believe that by the end of 2016 or early 2017, the exchange rate between the pound and the US dollar may reach parity level, that is, the level of 1:1.

If the exchange rate between the pound and the US dollar really reached the level of 1:1, this would be the first time in history that this level has fallen by about 25% from the current level.

International exchange rate fluctuations seem to be very far away from people, but they are closely related to people's lives.

The sharp decline in the pound's exchange rate brought about an increase in the purchasing power of the renminbi.

They are figuring out how to seize the opportunity to buy and buy, which is more cost-effective.

In the circle of WeChat friends, some British purchasing agents have taken the pound crash as the main selling point.

After the depreciation of British pound, the purchasing advantage of Britain began to appear.

Take a Burberry classic windbreaker with a price tag of 1395 as an example. According to the exchange rate of June 23rd (9.8480), it is equivalent to 13737 yuan, which is 12327 yuan in June 27th and 8.8367 yuan in 3 days, which is equivalent to ten percent off.

"I just started a lot of goods before the pound fell sharply, and the exchange rate difference was too scary. We bought a few small sisters who were going to queue up to return the goods."

A buyer said that if the pound went down again, everyone wanted to buy things. First, prices became cheaper. Two, we were all afraid that prices would rise.

"Ying Tao" changed from small to popular

"Off or not?" when the referendum of Britain's "off Europe" referendum on the other side of the Eurasian continent was settled, a new word "off European price" appeared on the electronic business platform, and some electronic business platforms launched the "British Amoy" promotion mode.

Foreign terminals, honey buds, what are worth buying, Tmall International UK Pavilion and geek Hai Tao have launched relevant Shopping Guide Topics on the page.

Among them, what is worth buying is titled "Britain's Euro: the pound's exchange rate has broken nine, and it has been 30 years low and the UK has cleaned 10 percent off of the country". The title of geek sea is: "Britain's pound sterling exchange rate plunged into 8 era.

The decline of the British exchange rate has made the original "British Amoy" popular.

A list of things worth buying in Britain began to circulate online.

According to media reports, a number of commodity maps were published in Japan for a night, which was called the last wave of clearance sales before the price rises.

"Relatively speaking, at this time, the sea Amoy British goods are cheaper than Japanese Amoy and Amoy."

The industry said that at present, British goods in the domestic cross border market is not the mainstream, so consumers feel the price fluctuations will not be very obvious.

The price of imported goods caused by the depreciation of the pound and the euro will become apparent in the coming months.

It is understood that at this time is in the European commodity mid year discount season, benefiting from the "off Europe" after the exchange rate relationship, at this time, the purchase of the United Kingdom and even Europe will be cheaper, equivalent to have "fold up again" price advantage.

It is understood that in the ocean wharf, Tmall, Xiaohong book and other platforms, the British purchase is not less than the United States and Japan, but unlike Japanese cosmetics, Korean cosmetics and Australian maintenance and other explosive products, although Britain has a famous brand such as Dai Sen and Burberry, it is not as strong as other European countries such as France and Italy, and koala, honey buds and even China Amazon have no British direct mail products.

According to the proposal from Rong 360, the sea trial process of Amazon in Britain is the same as that of Maya. There is no pressure on consumers to use Amazon Amazon in the US.

Amazon has greatly expanded its direct mail products since last year, while direct mail products in China support automatic tax rebates, which automatically reduce about 19% of the UK consumption tax.

In addition, Amazon can also buy gift cards, buy gift cards ahead of time, lock down the exchange rate and reduce exchange losses.

The UnionPay recommends that the recent cardholders with sea demand can try more overseas direct mail, buy from the UK and Europe, and send them to China through logistics.

In Europe, most well-known British electricity providers support UnionPay payment, such as feelunique, Europe's largest pfer retailer, and European well-known consumer electronics springlane.

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Cross border electricity providers are happy and worried

Yemanman, assistant general manager of the top grade cross border direct mail platform in Europe, told the media that the order received on June 25th -26 two days was comparable to that of last year's "double 11".

The head of the cross-border business of mother to child e-commerce said that the sales volume of search products for mother and infant products in the UK has increased in the near future.

For consumers' enthusiasm for "Ying Tao", Liu Nan, CEO, said it will speed up the UK.

Layout, for Japanese brands, honey bud's current strategy is to exchange subsidies to maintain low prices, not to follow up prices.

Baby grid CEO Zhang Tiantian said that every substantial fluctuation of the exchange rate will eventually affect the price, but in the long run, the fluctuation of exchange rate is always within a certain range, and the impact on consumer goods needed for daily life may not be as big as that of the capital market in the financial system.

People with cross-border electricity providers say that Britain's "off Europe" is a good way for Chinese consumers in the short term. Europe has not only luxury goods but also premium brands of milk powder and mother and baby products. These commodities will fluctuate in price and become the welfare of their hands.

At the same time, at the same time, it is true that the real price that can affect cross-border commodity prices is procurement and channel cost, which is determined by the level of supply chain of cross-border electricity suppliers.

In other words, Britain's "off Europe" or a test of domestic cross-border electricity supplier supply chain.

Mo Daiqing, director of the online retail department of the China Electronic Commerce Research Center, told the media that the British "off Europe" directly caused the depreciation of the pound, resulting in a reduction in purchasing costs in a short period of time.

However, it believes that this "Carnival" is only temporary. The so-called price benefits brought by the exchange rate diving are unfavorable to both consumers and cross-border electricity suppliers themselves.

In fact, cross-border e-commerce is a couple of happy worries.

Some analysts pointed out that the UK has always been an important target market for China's cross border exports, and the UK's withdrawal from Europe has led to a sharp decline in the pound and euro exchange rate, which will directly affect the prices of export products.

Taking Sterling as an example, the price of cross-border electricity suppliers will shrink by 10% if prices remain unchanged. Sellers' price adjustment will also be a necessary task in the future.

The adjustment of price will inevitably bring down the whole sales volume. In the future, cross-border export electricity suppliers may encounter cold winter in the European market.