Tmall Supermarket Low-Key "Change Handsome" Riverside Secret Ali'S Next Step E-Commerce Layout

It is reported that

Group supermarket business platform --

The supermarket has been low-key in recent days.

Former general manager of Tmall supermarket Jincheng pferred to Alibaba's acquisition of assets, luxury discount

"Glamour" is in charge.

The new general manager of Tmall supermarket is a member of the riverside, and serves as vice president of Alibaba group.

Riverside joined Alibaba group in the 1 quarter of 2016, and was appointed Vice President of Alibaba group.

In June, Kim Cheng was pferred to the riverside as the general manager of Tmall supermarket.

The "riverside" origin "WAL-MART China" has served as WAL-MART China West China area operation director, central China business director, store operation shop planning department president, WAL-MART China vice president.

After leaving WAL-MART, he worked in SEPHORA.

Riverside has rich experience in offline retail operation.

Tmall supermarket is the fourth consumer platform created by Alibaba retail business group after Taobao, Tmall and Juhuasuan.

It is also the "firepower point" for Alibaba and Jingdong to compete in the near future.

The Jingdong set up the Ministry of fresh food in March 2016 to attack the online supermarket business.

In June 2016, it announced the acquisition of food electric 1 shop and reached strategic cooperation with WAL-MART, a global supermarket giant.

Tmall supermarket is the leader of China's online supermarket market. In mid 2015, it began to exert its strength and invested 1 billion 500 million yuan in the Beijing market.

At the beginning of 2016, when the general manager of Tmall supermarket Jincheng said that by the end of 2015, Tmall supermarket had fulfilled the target of 10 billion yuan ahead of schedule.

In 2016, Tmall supermarket should expand the strong market of Beijing market to more than ten or two tier cities.

Alibaba stakeholders said that after changing the Tmall supermarket, they will still take the original "brand self operated mode" to develop online supermarket business, that is, Tmall supermarket to build a hasty distribution system, and introduce brand dealers and retailers to self run business.

According to Jincheng, Tmall supermarket's fresh business is full of pallets and fruits.

Half of Tmall's products are directly owned by brands.

Tmall supermarket does not recruit Amoy brands, it only recruits two types of brands: one is the mainstream brand of the fast moving products industry, the other second is the regional brand.

Investment promotion, Tmall supermarket will pay more attention to localization brand and localization operation in different cities.

In 2016, Tmall supermarket also launched frequent business cooperation with entity retailers.

In January 27th, Tmall supermarket and Yintai business reached a cooperation. The new Yintai card sold by Yintai business can be used in Tmall supermarket.

In April 20th, Tmall supermarket introduced Metro supermarket.

This time, as a general manager of Tmall supermarket, it may be tomorrow that cat supermarket will take an important step in the supply chain level of the supermarket, as well as the deep level of cooperation with the offline supermarkets.

A few days ago, Alibaba group CEO Zhang Yong attended the CEO business summit of the global consumer goods industry in Nanpu pun. During this period, a private meeting was held, which included all the fast moving consumer leaders in China.

According to Zhang Yong's sketches, Taobao is a free market. Tmall provides consumers with branded goods, while Tmall supermarkets have to build up the shopping mentality of consumer goods. These three scenes cover most cities in China.

Is the riverside with solid retail genes able to lead Tmall supermarket to complete the layout of Zhang Yong's daily consumer goods?