How Does The Cross-Border Electricity Supplier Break Down Under The New Deal "Lethality"?

In 2016, for

The industry is a very extraordinary year.

In April 8th, the implementation of the new tax reform policy has changed the prosperity of cross-border electricity providers, and the dividend policy has basically ended. Cross-border business providers who have been favored by capital will face the brutal competition.

The question we are all concerned about is the next step: how do cross-border electric businesses go? Xiao Liang, general manager of Meng shop, told reporters that the mobile community electricity supplier centered on "people" will be a new direction of development.

New deal "lethality": the bonded mode is losing favour.

The cross-border import electricity supplier policy has gone through three stages: exploration, running in and concussion.

At the earliest of 2012, there was only Hai Tao, and there was no cross-border electricity supplier.

Until the state issued articles 56 and 57, cross-border electricity providers entered the public view and grew rapidly.

The new tax reform in 2016 has really put pressure on cross-border electricity providers. The new tax reform is a comprehensive tax, which clearly defines the nature of the goods of cross-border electricity suppliers. The regulatory authorities have published 6 times and suffered twists and turns.

It is understood that after the implementation of the new deal, a number of cross-border import e-commerce platforms that have been rising rapidly over the past few years due to consumption upgrading and policy dividends seem to have exposed their fragile physique.

Xiao Liang disclosed that during the 8 months of April 8th -5, sales activities of enterprises were greatly reduced, and some commodities were forced to "sleep". Meanwhile, the price of the mainstream products of electronic commerce increased by an average of 12%.

In the first month, the number of SKU was nearly 10%.

As a result, after the new deal, cross-border enterprises have adjusted their layout to fight overseas direct mail and overseas warehouses.

It is reported that the distribution of overseas bonded warehouse has also changed obviously, among which the US slowdown is still the main body, but the growth rate of Japan and South Korea is obvious, and its aftereffect is strong.

The subsequent pitional policy, although the cross-border electricity supplier has restored some of the vitality, but the volume of business is still "difficult to escape" cliff style decline.

How can cross-border electricity suppliers break?

Although the new deal has been launched for only two months, the effect has already emerged.

The import electricity supplier policy is still unclear, cross-border import electricity supplier is still in a shock period, how should enterprises break the industry? Insiders believe that with the maturity of the regulatory system, the future cross-border import electricity supplier will still have to return to the basic competition of the electricity supplier.

"Mobile community e-commerce has gradually become a national

The most mainstream form is "mobile social interaction + aggregal marketing" or the key to breaking the rules.

Xiao Liang said.

In Xiao Liang's view, with the continuous liberalization of the retail business of import electricity providers, B2C accounts for a rapid development, giving birth to the coordinated development of B2C and C2C.

Consumers of cross-border electricity providers are becoming younger and more feminine.

At the same time, the mobile terminal has become an important driving force for the development of cross-border e-commerce.

From the beginning of 15 years, all mainstream mobile platform pactions accounted for far more than the PC side.

Online shopping users directly open the APP home page, accounting for more than 6, and continue to improve, leading significantly in other ways.

However, after 90 and 95, the consumption pattern of customers is that they share the word of mouth and grass and weeds.

In addition, the rapid development of mobile Internet has promoted the development of Internet and community.

The combination of the community has also rebuilt a new traffic entry, driving more fans and traffic through the sharing of valuable content, creating a unique marketing mode.

It is worth mentioning that a kind of "sea group" mode was warmly received.

Just after the recent promotion of the international European Cup, Hai Tao can buy overseas products in the community.

For consumers, they can buy overseas goods at low prices, while they are willing to group information in community sharing, to a certain extent, to achieve rapid dissemination and facilitate the purchase effect.

For businesses, not only is it beneficial to reduce inventory, increase sales, but also enhance the brand's influence on mobile terminals.

Xiao Liang said that the community platform, the platform of community electricity providers, through the aggregation of friends circle to form a reputation fission, with common consumption characteristics and habits of the community has become the mainstream form of marketing, and the net red driven daring retail has become the mainstream shopping guide.

At the same time, he pointed out that through sprouting shop international, it can effectively spread the mode of social business, help enterprises expand their marketing channels, and solve the core paction problems such as supply of goods, trading mechanism, trust mechanism and consumer protection, and officially open a new era of mobile social networking.