How Much Oil Can 1 Shop Squeeze Out 200-300 Billion? Is It Possible?

In the past, the supplier also checked the Jingdong with No. 1 store, and now it is self marketing Shang Chao.

In essence, only one Jingdong is left, which strengthens Jingdong's right to speak in this category, and ultimately helps to improve the gross profit margin and profitability of Jingdong as a whole.

Acquisitions will increase profits rather than lead to losses.

At this level, brand suppliers will be the losers of the acquisition.

No brand suppliers like a single channel, and the same is true on the same line, because the channels are all virtuous.

Just register to buy the user, according to oneself marketing promotion cost to spend about 2 billion, because these users are sticky and loyalty is higher, can give 3 billion.

That's the price to sell.

If Jingdong really buy 10 billion shop 1, it's really too expensive.

At that time, when Yi Sun net was priced to the Jingdong, it was almost 0.3 times PS and 3 billion valued.

So how much oil can be squeezed out of store No. 1 to Jingdong? How much value can it bring to Jingdong or how much sales it contributes?

The supply chain is insufficient, and warehousing and logistics coverage is limited to East China. Under the condition of extremely confused management, such as no talent and operation, the No. 1 store has achieved tens of billions of annual water flows after the cliff type fall.

In 2015, Jingdong's GMV was 462 billion 700 million, the number of active users was 169 million 100 thousand, and 1 shop about ten million active users. According to Jingdong's standards, 10 million of active users could create 27 billion 300 million to 30 billion of GMV.

If calculated according to 0.3-0.5PS, the capital value can be 100-150 billion.

Then, will the operation of self operation of No. 1 store enlarge its operating losses? Assuming that the loss rate of shop No. 1 is 10%, and the marketing budget is 600 million, the Jingdong adopts the strategy of pressing away, and the marketing budget is cut to 200 million, and the rate of loss can be narrowed to 6%.

In addition,

The cost of warehouse allocation is higher than that of Jingdong, about 17-20 yuan per unit.

Orders for shop No. 1 are mainly in cities such as Shanghai. According to the Jingdong standard, they can control about 12 yuan, and reduce the losses of 35 points.

Most of the reduplication personnel can be incorporated into Jingdong, so they can save administrative costs at least 2 points.

Shop No. 1 in Jingdong's hands, if you do not want to expand the business and users of the 1 shop, of course, it is very likely to make money, at least not lose money.

As for integration, what Chinese and foreign corporate culture integration is nonsense? There is no WAL-MART culture in shop No. 1, and 1 shop's own culture is no longer there.

To put it simply, the front end of Jingdong is more than a traffic entrance, and the background of goods is switched to Jingdong, which is related to warehouses, and the merger of personnel should be cut.

The Jingdong has already integrated a more sophisticated ECC (Tencent business), and today it will pick up a smaller 1 store.

Inside news, Jingdong CEO Shen Haoyu is responsible for taking the lead in the integration of shop No. 1. At one thirty, it should not leave Jingdong, but gossip rumors that Shen Haoyu left.

Last Friday, Shen Haoyu visited the warehouse of No. 1 store in Shanghai. It was estimated that the next closure would be very soon.

Simple things need not be complicated.

Last July, WAL-MART said it bought a 49% stake in the 1 store that the company did not own at the time of $760 million.

Jingdong acquired the No. 1 store, and since then, the self dealer has exceeded B2C, and Jingdong has no more rivals, though Tmall supermarket is trying to increase its own category.

The value of Jingdong's acquisition of shop No. 1 has brought more than 200-300 billion revenue to the Jingdong consumer goods division, but also eliminated a competitor.

Strengthened Jingdong's right to speak in business super category (fast food).

In 2015, Jingdong's consumer goods department's sales volume was almost 50 billion, and in 2016 it was 800-1000 billion, accounting for 20 billion of the 1 stores, which was 1000-1200 billion.

In 2015, China's retail rankings, Huarun 82 billion 700 million, Lianhua 68 billion, big RFA 61 billion 500 million.

Jingdong is not only the biggest business super company online, but also the biggest business super line in China.

Scale is the right to speak, and the right of speech is qualified to talk about gross profit margin and profit.