Star Liu Yifei And Fashion's Brilliant Origin

Since I fell in love with Korea and Obama,

Recent media reports are very high, high profile love, latest movies, crazy fans.

Liu Yifei made the media headlines again and again, but now is such a movie star.

Unexpectedly, "abandoned" her, what is the reason for Zhuo "end" this day? Xiao Bian today comes to August 18!

Today, along with

With the arrival of consumers, consumers have more personal pursuits and more rational consumption attitudes.

The star is no longer the magic stone of Harry and Potter. For the clothing industry, a star can be used to pry a market, which can not really reflect the demand value of the current consumers, and the clothing market economy is gradually returning to the commodity itself.

Zhuo TSU knows that the era of products being king and service supremacy is coming. The ultimate embodiment of brand value must be good products and high quality services.

After the abolition of star endorsement, Zhuo has been promoting the brand development from many aspects to the terminal retail market, including sponsoring the world tourism culture Miss competition, so as to consolidate the brand's popularity in the young consumer groups, cooperate with the famous European photography institutions, use the famous model to re interpret the new products of the season, and further create and disseminate the brilliant international image.

At the same time, as Internet marketing becomes the mainstream mode of brand communication, we will work out a more comprehensive annual marketing campaign plan to promote innovation in Internet marketing in all aspects and channels.

From ordinary to content marketing, from single program cooperation to large integrated marketing, further enhance brand influence.

In this era of rapid change of information, how to meet the changing demand of consumers is more responsive to the supply chain of domestic clothing brands, such as Zhuo and Zhuang, rather than new product design.

"This requires that every step from design, production to the shelves should be strictly controlled, so that every product cycle can be as short as possible." Wu Xiaoling, general manager of Zhuo and general manager, said: "past improvements have been focused on marketing or product level. Nowadays, innovation supply chain and inventory mechanism are the key."

Look at the improvement of Zhuo's supply chain, "one day's decision, one week's work". Her R & D, setting, order, fast supply to accessories suppliers, and then to production and shipment have achieved a fast, efficient and seamless link.

It is easy to see that in the pformation of garment enterprises based on consumer demand, Zhuo has taken the lead step by step.

From star to brand development to consumer demand oriented pformation, this will bring real brand value to consumers. For Zhuo Tsu, it is better to practice the spirit of "artisans" and create the same brand culture with consumer value orientation.

The positioning of a brand and whether it can achieve the expected effect ultimately depends on the executive power of the manager.

Wu Xiaoling, the steering helm and general manager, will strictly examine every newly developed product. She and her design team will go deep into the terminal store in person, and publicize the latest fashion ideas and design inspiration to the terminal salesmen.

From shop location to flagship store decoration, she will take a serious look at the layout of goods yard and display of products.

As a member of the design of high-end clothing products, Wu Xiaoling has a natural sense of smell for fashion. Apart from formulating a series of related process, she even participates in the checking work in person.

"Products are the best tools for communication between brands and consumers," Wu Xiaoling said.

It is reported that in order to keep pace with international fashion, Zhuo and many European famous designers and studios have entered into a cooperation agreement to set up product development bases in Europe, Japan and Korea, so as to provide consumers with more fashionable fashion costumes.

Market is like battlefield, without permanent success, only continuous change and innovation.

The industrial layout of Zhuo's "spokesperson" has been commended, and the world has seen her determination to move towards the higher class. As the leading brand of Chinese women's fashion, she will regard consumer's needs as the direction of brand development in the future, enhance the R & D and quality of products, and bring the core value of the brand to the needs of consumers.