"Non Bank Payment Institutions Network Payment Business Management Measures" Has Just Entered Into Force.

The "non bank payment institutions' network payment business management regulations" regulate the industry. The balance page of Alipay wallet once appeared a reminder: "according to the requirements of regulatory authorities, users have different degrees of payment according to their identity information and different degrees of payment."

There are three categories of this amount. The first class has verified the status by at least 1 external channels, the amount is 1000 yuan / life, second categories verify the identity through at least 3 external channels, the amount is 100 thousand yuan / year, and third categories verify the identity through at least 5 external channels, the amount is 200 thousand yuan / year.

Besides, there are

The first two categories of accounts can only be consumed and pferred, and only third types of accounts can purchase financial products.

Do you feel that such a small amount is inconvenient? Do you think the central bank is bullying Alipay for the bank? Actually, the 200 thousand yuan limit has little practical impact on Alipay users, because only the consumption of the account balance will be deducted. The use of balance treasure, bank card and flower chant is not subject to the quota limit at all.

After the birth of the balance treasure, how much money is left in the Alipay account of ordinary users? As long as we turn on the function of "automatic pfer of balances", we can automatically pfer all the balance to the balance of treasure and get the proceeds of the monetary fund every day.

There are many banks and financial institutions in these years, but few of them can be highly integrated with the balance of treasure and Alipay.

If not specifically reminded, users now have little to distinguish between the balance of Alipay account and the balance of the balance account, and there will be no obstacles to the payment process.

Imagine the scenario of using Alipay: whether it is shopping, financial management or credit card account, if the source of funds is bank card, then the direct use of fast payment or online banking payment will not be affected by the limit of 200 thousand yuan, only paying attention to the bank's single day pfer limit; if the source of funds is already on Alipay, as long as the account balance is pferred to the balance treasure, it will not be affected by the limit of 200 thousand yuan.

According to the usage habits of ordinary users, only when the account balance is not stored in the balance under very accidental circumstances, will the annual limit of 200 thousand yuan be consumed.

The question is, what is the other third party payment without the balance of treasure? As Alipay's most powerful potential competitor, WeChat paid a little better in the red envelope war, but it did not form a financial account such as the balance treasure.

WeChat's financial management consists of two parts: CAITONG can be pferred to bank card funds, but this part of the funds can only be pferred back to the bank card; the money on WeChat wallet account can receive and receive red packets and consumption, but the money fund bought by these small coins can not be directly consumed and pferred like the balance treasure.

Compared with Alipay, which is no longer deliberately separated from the balance, WeChat's financial account is actually divided into three parts: "my change", "

"And" wealth management ".

"My change" can be pferred, consumed and reddened, but it has to be charged to a bank card exceeding 1000 yuan. The "pocket money management" can only be bought from my "small change". If you follow the new regulations of the central bank, one class and two kinds of accounts need to turn off this function. "Financial communication" provides a complete financial function, but it is completely isolated from WeChat wallet, and financial funds can not be pferred to "my change".

If I can't get rid of the three parts of "my change", "change money management" and "financial management", the account limit will affect Tencent sooner or later.

Plan.

Even if WeChat pays the same, what about other payments? Baidu, Jingdong and Wanda are paying their own third party payment. Even the US group has been arrested for the lack of a licence to force the Malaysia US mission to pay, and no third party payment platform is embarrassed to be in the Internet.

If the central bank further controls the balance of accounts paid by the third party, where is the proceeds from these wallets and payments?

With the help of the red envelope function, Tencent has no need to worry about the user activity of WeChat wallet, but it can not afford to overburden users.

Baidu, Jingdong, the US group and Wanda are having a big problem in making money after having their dream user activity.

Square, a mobile payment company in the US, has launched its own offline card reader. It wants to attract merchants through preferential credit card rates.

How much is this premium rate in the United States? The answer is "15 cents +2.5%".

In contrast, UnionPay has reduced domestic credit card formalities to around 1.5%. It can be said without hesitation that China's payment convenience has surpassed that of the United States, and Mobile two-dimensional code shopping has become a Chinese technology that can show off to international friends.

But behind the boom, how many companies can afford to pay such a basic financial facility? The "non bank payment institutions' network payment business management measures" launched in July 1st is not enough to cause enough pressure to shuffle, and continuing to burn money to fight market share will remain the main theme of the industry.