The Lively Techniques Of Clothing Store

　　 Couture When we are building a terminal, we must systematically consider some carriers that need to be used to help convey relevant information. In the whole environment of the franchisee, vision, language and shape can enlighten consumers. How to integrate these visual and linguistic elements to imperceptibly attract the attention of consumers is very important.

Just like the "dance cell phone" launched by Amoy in the year, the mobile phone dance was suddenly moving and beautiful, attracting millions of people's attention. Today, all the work done in the franchisee is to let the franchisee dance and shine.

When there is nothing around an object, its "solitude" attracts people's attention. For example, placing a thing on a lonely square, though a bit weird, is very conspicuous. You can't do it without looking at it. This kind of expression is called blank.

The ratio of product and blank is three to seven or two to eight. The product can be highlighted and looks very generous. The opposite ratio not only reduces the impact on vision, but also reduces the grade. It is not the greater the blank space, the better. In short, the right balance and proper harmony between the product and the blank space should be achieved.

Things surrounded by outer edges can also attract people's attention, and it is easy to understand them. This is the "external decoration effect". For example, distinguished photographs and paintings are often framed with special frames. When we are using Window display At the time of the window, the periphery of the window is generally made with a very distinctive border, so that the pedestrians naturally put their eyes on the products in the window. Lighting display If we can fully grasp this principle and apply this outer decoration effect flexibly, we can effectively improve the "eyeball" effect of consumers.

If the store is relatively narrow and there is no effective interval, we can properly use the magnetic display method to attract consumers' interest, so that he is interested in shopping in the whole store. Specific practice: set up a small and exquisite exhibition stand (island platform) every other distance, attracting consumers like magnets, enabling him to go deep into the shop step by step. Of course, this kind of demonstration in the shop can not only induce consumers, especially in larger shops, it can also effectively stimulate consumers' interest in shopping, and take into account the auxiliary role of improving store image and adding shop charm.