V21 Create Unique Brand DNA

As we all know, chain building is a huge project.

Chain is even more so.

Guangdong Silver Industrial Co., Ltd.

Zhang Weiguang, chairman of the operator, told us that Hongkong V21 International Limited has launched V21

It took more than 8 years from idea to landing for nearly 10 years.

"We will absorb the most representative and creative elements of the international fashion trend in time.

We have a professional R & D team and sales team.

Brand DNA is very important. This is not easy to imitate.

Speaking of fast fashion brands, H&M and UNIQLO can be regarded as typical representatives. They have long been the giants of this business mode, but are gradually being impacted by the current new mode.

In addition to the fast fashion trend of casual wear, underwear industry, which is a major consumer market for women, will certainly not miss the fast fashion marketing path.

Urban beauty, 37 degree love, Waka are the representatives of fast fashion underwear in China.

It is said that V21, with its strong design style, is not only different from the current fast fashion brands, but also different from the traditional underwear chains.

Over the past six years, the concept of fast fashion chain has been relished by industry people. It has been involved in chain brands, some of them are struggling, and some are struggling to rise.

Among them, the urban beauty listed in Hongkong is a successful example.

But looking at the whole lingerie chain store, the most conspicuous problem is homogenization.

Whether it is doorway design, shop decoration or display style, almost identical.

In terms of product mix, women's underwear is the main product, and other products such as household clothes and men's trousers are also sold.

Underwear is conservative in terms of color and style, and lacks necessary innovation.

V21, whether it is product style or display effect, is mainly European and American light fashion, brand tone is mainly light green.

In addition, from the products of fabrics, materials, zippers, accessories, shop decoration display, props and other accessories, "V21" LOGO elements reflect the exclusive tone of the brand.

Its cross category Monopoly chain, but not positioned in underwear chain, but fashion retail brand.

No doubt, this is what we have not seen in China at present.

Moreover, the V21 product style is located in the international fashion with economic benefits, and has the unique design soul of its own brand.

How do we understand it? According to Zhang Dong's statement, "when we are doing V21, we are embracing an innovative concept.

The future Chinese underwear market is bound to be in line with international standards. We are going to take some good things in Europe and America, good brand style and fashion, after some study, and bring them to the Chinese market, and set a lower price than the foreign price.