The Booming Global Fashion Market Is Not Affected By The Global Slowdown.

In recent years, the world

The booming market seems to be immune to the impact of the global economic slowdown.

Sales of many brands are not good, but children's wear market has been thriving.

Generally speaking, the increasing affluence of parents, the high birth rate and the fashion trend have more and more influence on consumers, the increase of family income and more spare money, all of which promote the prospect of the global fashion children's wear market.

Scale of children's clothing market in the world

The proportion of children's clothing in the clothing market is still very small. According to the statistics of Reference for Business on the US market, the children's clothing department of shopping centers is less than 5%. Even in children's monopoly stores, clothing usually accounts for 17% of the store's total area, accounting for 16% of the total sales, and children's furniture accounts for about 2/3 of the store and total sales.

It has to be said that the actual size of the global children's wear market is actually hard to calculate, because most children's clothing companies are private enterprises. According to Fashionbi, by 2017, the total market of children's clothing will increase to 1736 billion, the composite annual growth rate is expected to remain 4.2%.

According to IBISWorld data, the sales revenue of the 4 giants of the children's clothing industry in the world accounts for 67.1% of the total sales revenue of the industry. The market concentration is at the middle level, with a large number of market participants and low switching costs.

The children's clothing market will grow steadily in the next 5 years. Consumers will continue to pay for famous brands. Mergers and acquisitions in this field will become the norm, and at the same time, the children's market giants will be expedited.

Why fashion children's wear market continues to boom in recent years?

1., with the trend of TV, the Internet and mobile terminals becoming more accurate, parents are paying more attention to children's fashion and their influence. In particular, parents in big cities are more vulnerable to global trends and media.

2. the main reasons for the hot market of children's clothing in developing countries, especially in Asian countries, are: the favorable demographic structure and the new middle class, the increase in the proportion of women's employment, the increase in income, more attention to the development of children, the rapid development of retail infrastructure, and the obvious preference of the rich middle class to lifestyle products.

3. the popularity of the global tourism market has also increased the sales scale of children's wear market.

4. in the developed countries, especially in Europe and the United States with the largest share of children's clothing market, the family finances are better because of late childbirth. The baby boomers are grandparents today. They have more spare money to spend on their children and grandchildren. (baby boomers baby-boomer is born after 1947 to 1961, after the two World War).

International luxury / light luxury brands have marched in and ploughed children's clothing market.

The field of children's wear has attracted the attention of luxury brands since 1960s. At the beginning, only two Christian Dior and Ralph Lauren were available. After 2000, Gucci, Fendi, Lanvin, Stella McCartney and Oscar McCartney were all expanding or newly developing children's wear product lines. Meanwhile, children's wear boutiques all over the world began to sprout up like mushrooms.

Among them, Burberry, as always, sat firmly in the first sale of luxury brand children's clothing sales. In the 2013/2014 fiscal year, sales of children's products amounted to 61 million 960 thousand dollars, accounting for 3-4% of the company's total sales.

Recently, Burberry has been heavily invited to invite Beckham's son Romeo as spokesperson for children's wear. Such a big hand really makes other brands less likely to catch up.

{page_break}

The children's wear market is growing significantly in the developing countries, especially in the developing countries in Asia. The online and offline sales of children's clothing are all very hot. Online sales are more popular with consumers during the economic slowdown, and will continue to promote the development of children's clothing industry.

Online sales such as luxury children's clothing business Alex and Alexa Alexa growth is also very strong, the electricity supplier mainly sells Dior, Fendi, Burberry and Ralph Lauren and other brands of a total of more than 90000 pieces.

No wonder, like Net-a-Porter, bought the name of Petite-a-Porter's children's clothing business domain in 2009. The old Harrods store under the line also expanded the children's wear department store to 66000 square feet (about 6072 square meters) recently.

It can be foreseen that children's clothing design or children's clothing design will be more and more popular in the future. Children's clothing design trend is mainly divided into children's wear design or adult children's clothing design, such as Burberry has launched mini-me, but many designers are strongly opposed to wearing small adults. The safety and comfort of children's clothing is becoming more and more popular. The toxicity of chemical dyes in textiles has been reported many times. Natural organic fabric children's clothing is more and more popular. Especially in Europe, Japan and the United States, the demand for clothing made of organic cotton is more and more intense. In June 1, 2016, the first national mandatory standard GB31701-2015 for children's clothing, infant and children's textile product safety technical specifications (hereinafter referred to as "specification") has been formally implemented.

The family consumption of children's wear varies greatly according to family income. Girls invest more than boys. The potential of high-end children's clothing is high. Sports / leisure sports children's wear has become a major trend. High-end infant clothing is increasingly being presented as a gift: the sale of high-end children's wear brand Caramel Baby & Child Child (a party dress price tag of up to 250 pounds) has increased by 20% over the past two years.

Sports casual wear is also a fashion for leading healthy lifestyles, especially helping kids to lose weight. Sports children's clothing is also becoming fashionable. The acquisition and purchase of children's wear brands will be more frequent. In 2009, Ascena Retail Group bought Justice from DressBarn, which is the largest and most important acquisition in children's clothing industry in 5 years.

In recent years, Chinese enterprises have also begun overseas mergers and acquisitions, such as the acquisition of American brand WP Evenflo Group Holdings, Inc., and the acquisition of Korea's largest Agabang&Company brand.