This App Has Made Semir Complete The Growth Of The Global Fashion Group

This App is complete.

The layout of the past

At the age of 20, globalization was completed.

The growth of the group.

In the past year, Wang Shuanghe, who has been in charge of IT for more than 10 years in Semir, is busy working on W concept, a new company. Although Semir is under the banner of Semir, it is impossible for people to link the two together.

The company is entirely Internet style. The product W concept is a sea App and does not sell Semir's products.

This App has completed the layout of Semir, enabling the leisure brand to complete the growth of the global fashion group at the age of 20.

Semir made Wang Shuanghe, the IT Dana, helped the growth of the new company from the very beginning, because this move not only caught up with the mobile Internet and sea trendy, extended Semir's business line, but more importantly, it will enhance the existing business through cloud, and integrate the new and old businesses into an ecosystem.

This is Semir's determination and ambition to make Internet pformation as a traditional garment enterprise.

In order to achieve the goal, Wang Shuanghe chose UCloud to build a cloud foundation with him.

Finally, UCloud became the main link. Wang Shuanghe emphasized two reasons: "Ali cloud to support its own Tmall system. Double eleven is the biggest demand for us, and it is also the most tense time for them to supply, which makes us mentally unrealistic.

In addition, Baidu cloud or Tencent cloud is good, because the volume is huge, the degree of standardization is higher, probably not as good as UCloud in personalized service.

UCloud co founder and COO Hua Kun explained: "UCloud is a completely neutral cloud service provider, which is very good to avoid giving customers the concerns of business."

Why not use private cloud? Why do we choose UCloud? What is the traditional enterprise Internet + what is it particular about? Why do we call it ecology? What will happen in the future when these cloud floating ecosystems are completed?

The Internet pformation of traditional enterprises can be roughly divided into two categories, one is to open up a new battleground for the Internet, one is to break up the old empire, and to realize Internet + from the root of Qi.

The former is faster and more cushioned, and the latter is more thorough and more difficult.

Which tactic is most appropriate is determined by the overall strategy.

Today, Semir has become a clothing group from low-grade to light luxury consumers. The brand Semir is one of them. The high-end children's clothing Barbara, high-end women's clothing It michaa and light luxury brand Marco Polo are also part of them. These items also belong to the traditional clothing industry's production and operation mode.

During the two sessions in 2014, Qiu Guang, chairman of Semir group, proposed to rebuild two Semir in five years.

It is not enough to expand only on the original basis. For this reason, Semir has caught the fashion consumption trend of young people now, and has made a forward-looking investment and layout.

W concept is the cut in point.

W concept is a ready-made brand, which is based on a Korean fashion designer's brand platform based on ISE, a well-known Korean fashion company, which has strategic cooperation with Morima Dacheng.

Semir's W concept is not the Chinese version of the original platform. It is an independent presentation of the content of the original platform based on Semir group's research and judgment of Chinese consumers' fashion taste.

CTO Wang Shuanghe introduced this is only the first step. Next, W concept will expand from the two dimensions of horizontal designer group and vertical industry chain.

Vertically speaking, W concept will connect high-quality Semir suppliers and Korean designers.

Unlike Chinese fashion culture, independent designers are very strong and recognized in Korean fashion culture. Many stars are not from fashion brands but from designers.

The eyes of the tide men are not only focused on the size of the brand, but are more concerned about the works of independent designers to highlight their fashionable taste.

But these designers will not put their minds on the mass production in the later stage, so they can not guarantee the balance between supply and demand, whether in the store or on the electronic business platform.

Semir can just make up the chain of designers, and even participate in the proofing period, maximizing the interests of designers and consumers.

Horizontally, W concept will gradually introduce designers from Asian countries and regions according to the fashion consumption trend of Chinese consumers, and eventually form an asian designer platform.

Combining Semir's understanding of China's fashion consumption for 20 years and covering the strong business chain of production, logistics and channels, it can make W concept a fashion designer incubator.

Wang Shuang set up the IT system of Semir group.

This time, he did not choose to add content to the original private cloud. Instead, he chose the public cloud. He analyzed: "private cloud expansion is bad. Starting with the idea of building three years ahead of schedule, W concept is the idea of a large platform. It will inevitably form a geometric growth. Private cloud is not economic."

Therefore, no matter from which point of view, public cloud is the best choice.

Considering the peak traffic pressure brought by competition, Wang Shuanghe first excludes the public cloud with its own business system. In the neutral cloud service provider, UCloud, who was founded in 2012, is already a big brother. Now it is a professional cloud computing service provider in the same tier with ALI cloud and Tencent cloud. It independently develops and provides basic IT services for enterprises such as computing resources, storage resources, network resources and so on, and provides industry solutions based on customer usage scenarios.

At the same time that W concept was founded, UCloud received nearly 100 million US dollars in C investment.

With financial support and independent research and development capabilities, this steadily growing company has the capability to grow with W concept.

"UCloud started early, has built a very strong infrastructure threshold.

It took 3 years to build 11 data centers in the world, and the data center in the north and the three places can form a loop to facilitate the optimal allocation of resources, "Hua Kun said." UCloud is fully equipped with the capabilities of traditional IDC enterprises. This capability enables us to have a strong reputation in serving large traditional enterprises. "