Why Is There No Luxury Brand In One Shopping Center?

It has been reported that Chengdu's business cycle has been more than 14 years. In the first half of this year, three old shopping malls in Chengdu were closed down, and 18 complexes were waiting to enter the market.

As a commercial wind vane of the west, Chengdu's business is approaching saturation and the vicious circle of homogenization. And where will Wuhan's commercial real estate go?

Dead Leung Ban data show that in the new first tier cities, Wuhan's comprehensive strength ranks third, second only to Chengdu and Hangzhou. They are good examples of commercial resource aggregation, urban hub and future plasticity. The diversity of lifestyles is greatly enhanced. At least 17 shopping centers will enter. market 。

In the eyes of the people of Wuhan and the local real estate industry, Shopping Mall It's the local landmark shopping center. It is understood that the one square shopping center will open in September.

One square shopping center introduced Japan's Chao brand Number (N) ine, BELLE palace Movie City, NYFashionStudio international buyer shop, king of king of songs, Bao Longxing, Yi He Ya Yuan, Yang Meihong international private beauty school flagship center, fashion The brand of food and beverage is "creation" and "Sisyphus flagship bookstore".

The industry has been questioned why there is no luxury brand in one shopping center.

This has to talk about the current situation of luxury brands in China. Three years ago, a real estate company even introduced the luxury brand to its shopping center. Instead of "shop decoration fees", it was hoped that the entry of luxury goods could lead more other brands to enter the market. Two, the location of luxury shopping centers could increase the location of shopping centers, make them mismatch with the general shopping centers, and the three is to bring high-end consumers through luxury goods.

But now everything has changed.

For many billionaires, the big brands that they buy are bought. They are looking for different things. Other consumers who are more sensitive to price are shopping online. At the same time, more domestic consumers travel overseas, and they find that foreign prices are 30% lower than domestic prices.

With the rise of the middle class, people no longer pay attention to luxury goods, but pay more attention to "personalized" retail brands. With the changing trend of retail market, shopping centers will develop towards "community-based" or "personalized" ends instead of blindly pursuing high-end.

Like shopping mall, the Mixc, Taigu, Hang Lung Plaza, K11 and other shopping centers to do differentiated operation, the one side shopping center is in the right direction, while taking the high-end route, it also prefers light luxury cards.

In fact, in the high-end shopping centers in Beijing and Shanghai, after the withdrawal of luxury brands, tide cards have entered. This kind of cage changing bird does not affect the quality and experience of the shopping center.

It is undeniable that the new generation of consumers is now becoming the core force to drive tremendous changes. Rich, highly educated and experienced consumers are seeking new retail experience. China's new generation of consumers will not spend freely, they have high expectations for brand, store experience and digital experience, and are constantly looking for the next "exploding money".