On The Importance And Necessity Of Trademark Registration

What kind of goods must be registered? The sixth law of the trademark law stipulates that "the state stipulates that a registered trademark must be applied for, and that a trademark must be applied for registration. If it is not approved and registered, it must not be sold in the market."

This shows that our country has adopted the principle of voluntary registration while retaining the principle of compulsory registration for a very small number of products.

At present, the state stipulates that the compulsory registration of trademark is the use of human medicines and tobacco products.

The reason why drug must be registered is because the drug is directly related to people's health and safety.

Through the use of registered trademarks, on the one hand, enterprises that do not have conditions can be prevented from producing drugs so as to supervise and control the production conditions of pharmaceutical enterprises.

On the other hand, it can be used in daily life.

In order to improve the quality of drugs, we should supervise the quality of drugs.

Regulations on tobacco products must be used.

It is to control the production of tobacco products.

Tobacco production can not only bring huge financial revenues to the country, but also bring adverse effects to the health of the people. Therefore, the state strictly controls the production of tobacco products, and the unapproved products can not be sold (because they can not obtain trademark registration), so as to control the construction of the planned tobacco factory and strictly control the production of tobacco products.

According to the State Administration for Industry and commerce, it must be used for publication.

The notice of trademark goods must be used for the use of drugs registered trademarks, including proprietary Chinese medicines (including medicinal liquor), chemical raw materials and their preparations, antibiotics, biochemical drugs, radiopharmaceuticals, serum vaccines, blood products and diagnostic drugs; tobacco products include cigarettes, cigars and packaged tobacco.

The product name is "brand name".

Good brand names must be simple, easy to read, easy to remember, and easy to write.

Trademarks are product identities.

Logo and name:

Product identifier should have product name.

The words used in product identification should be standard Chinese.

Chinese phonetic alphabet or foreign language can be used at the same time, Pinyin and foreign languages should be less than the corresponding Chinese.

The font height of Chinese characters, numbers and letters used for product identification should be greater than or equal to 1.8 millimeters.

Product identification should be clear, firm and easy to identify.

The product name includes both Chinese and English, or Pinyin.

There are also short names of enterprises or products corresponding to the full name, such as Zte Corp, ZTE, ZTE.

The enterprise and product names are applied to every aspect of the company's daily products, services, offices, marketing behaviors, and so on, forming a complete and unified enterprise CI system.

So the product name is the most important element in the enterprise identification system.