Did Wanda Really Fail To Do Business?

According to recent news,

Wanda, a joint venture between Tencent and Baidu three

After firing 5 billion yuan, the Tencent and Baidu quit.

It has been pformed into an open platform.

If the news is true, it will be quite shocking, because many people still remember the gamble of Wang Jianlin and Ma Yun, but unfortunately it is not a fact. It is just a kind of assumption that is far away from objective thinking.

There are some facts that need to be understood. First of all, do Wanda want to be an e-commerce provider.

Wanda's commercial interests online, the development of electricity providers will obviously cause erosion to their interests. At the beginning, Wang Jianlin and Ma Yun also made a bet on the question of who the electric business will be stronger than the traditional business and who will replace it.

From the practical level, Wanda also has no need to do traditional electric business. That is not the advantage. No enterprise will give up its advantages and do something that is not good at it.

In fact, Fei had never sold goods since the first day of publication, nor has he ever thought of it.

There are only two historical directions in the development direction of Fei Yuan, O2O direction and scene service direction.

At first, Fei Fei did not develop to the present situation. While helping entities to make the Internet pformation, they provided customers with quality service scenes. They really ran to O2O, because O2O was so hot at the time that they could not ignore this piece. Wanda did not want to lag behind in this new mode. So they joined in Baidu and Tencent, who also want to enter O2O.

O2O is a mode of online and offline coexistence. From Wanda's business model, O2O can take good care of Wanda's original business mode and actively develop it online, so it is an ideal development direction.

At the beginning of the establishment, Fei Fan also did some diversion for some commercial projects, but it did not involve selling goods.

The electricity supplier needs supply chain, logistics distribution, payment and after-sale, which are not what Wanda wants to do, but without these links, the electricity supplier can not go on.

Wanda has always attached great importance to improving the efficiency of traditional retailing through O2O.

The business mode of Wanda Plaza is to rent venues, collect rents through service businesses, and if Internet can be used to attract more tourists to businesses, this is also a service, which is very effective for enhancing the stickiness of merchants.

As China's largest commercial real estate, Wanda Plaza has a 2 billion annual flow of people, which has a huge undeveloped commercial value of O2O. Baidu Tencent is also interested, so it will join in.

But after actual operation, it is found that there are too many unsolved experience problems in online business. To solve the problem of drainage and sale on line is an inefficient way of development. Wanda Plaza is still a representative of shop consumption in the final analysis, because this is a comfortable commercial consumption scenario. Consumers come to Wanda Plaza is the consumption environment here. O2O itself is a more efficient way of consumption, but not all consumption should be pursued quickly and conveniently, and not all goods are suitable for O2O.

The actual situation of Wanda Plaza conflicts with the characteristics of O2O, so Wanda is determined to start from solving other businesses and consumers' experience and turn to the development of the entity commerce + Internet mode.

In fact, it is a kind of commercial informatization and Internet. Without the way to deconstruct the form of consumption, we should make good use of the Internet to improve various experiences in the consumption chain, and gradually replace the Internet into traditional business activities. This is the best choice for the whole entity business, including Wanda Plaza.

Therefore, Fei has started the online services around the entity pformation, such as parking, queuing, big data management, member management, integral management, Wi-Fi, etc. This series of services has improved the offline shopping experience by using the scene, but it is not the electricity supplier, but also has a certain distance from the traditional O2O. It is an inevitable trend of Wanda electricity supplier's evolution. It can not catch up with the proposition that the Wanda electricity supplier has failed.

Business informatization, or Wanda's self proclaimed entity commerce + Internet, will be in a state of involvement for a long time, but not too much.

Because it does not involve the subsidy and price war that the Internet is good at, it is actually a small part of the profit that can be improved to improve the shopping experience and realize the informationization of business.

This is something that must be done for physical businesses, including Wanda, but for Baidu and Tencent, this is a longer investment cycle. This is not what they are good at, nor is it the original definition of O2O. Baidu and Tencent, originally aspiring to O2O projects, are also inevitable.

The cooperation between Baidu and Tencent and Wanda in the electricity supplier has not achieved the desired effect, but it can not be said to fail.

There are many reasons for this. First of all, pure O2O business fails to help entities pform the Internet. Baidu and Tencent have no resources and experience to support them. The original investment base also disappeared, followed by the cooperation of three big companies.

Because the positioning of cooperation has changed, and the attributes of business are different, the coordination and allocation of resources is a big problem. The difficulty of promoting collaborative action is too great. It has proved that this is not a time-saving and labor-saving cooperation. It is difficult for Internet Co to accept it, but for Wanda, this is just the way to go in the process of growth.

As the largest investor, Wanda occupies most of the rights and interests in flying, and it also has the largest contribution. It has invested in the operation of the open platform, but it is far from enough to burn 5 billion yuan. This is a huge sum of money, which is enough to affect the extent of Wanda's financial report.

This is similar to the rumour that Deng Ya Ping had made a search for the loss of 2 billion yuan by the Internet. There is no evidence and no logic and common sense to support it. It is very strange why Wanda did not investigate the sources of these rumors to find out which people are stirring up the flames.

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Flying on the line for a year, this is the final form of Wanda to do the scene service. What will happen in the future? It is not easy to describe clearly. After all, the commercial real estate online scene service is also a matter without precedent, and many things need to be explored.

But flying online for a year, a total of 120 million registered members, APP downloads of 13 million 500 thousand, in the pformation of the entity Internet at the same time, for business customers to solve many problems, but also for all offline users to improve the line of business and consumer experience.

During the 618 period of this year, the flying business alliance, which led by Fei Fei, combined with BBK, Nanjing Zhongshang group, Xinhua Department store, and wumi, and other offline retailers, launched the online and offline promotions in a few days, and achieved a cumulative turnover of over 500 million and sales volume of 12 billion yuan.

Therefore, as long as the positive value can be exported, flying is of value and does not rule out the future expansion of the value of the output, even to the financial, medical and educational fields.

Many people do not understand the entity + Internet mode. Many Internet Co can not understand the real demand under the physical line, because there is no Wanda Plaza for them to try and explore.

When people talk, most of the time they take a position and decide their attitude. When they are standing in what position to say something, e-commerce practitioners think that one day they will be able to take a gun out of the traditional business. The traditional business thinks that I have the scene that electronic commerce can never match. Without the offline business people who can let them worry about it, they naturally think that the entity business + Internet is just a kind of false mode. This is also a normal thing to think about, and don't worry too much.