Buy Buy Buy: Global Cross Border E-Commerce Strategy

With the gradual improvement of the Chinese plation function, your wallet may be sent to Amazon.

Now,

Officially surpass ExxonMobil's market value and become the fourth largest company in the world.

Since then, the four biggest companies in the world have been completely different technology companies.

Last week, Amazon released its most beautiful second quarter earnings. The company made fifth consecutive quarters of profit, and its net profit rose 835% to 857 million dollars, a record, with revenue growing at its fastest pace in more than 4 years.

The rapid development of Amazon in recent years

Strategy is not unrelated.

Recently, Japan has launched a Chinese plation function for "buy and sell" in China.

Although this strategy may not have a positive push on the track of enterprise development, it is easy to find the side drive.

But looking back at the history of cross-border commodity purchases, it seems that China's chopper is the one who has made outstanding contributions to the development of cross-border electricity providers today.

Silk Road: Purchasing

In the Western Han Dynasty, Emperor Zhang Qian was sent to the western region.

In this way, over the past 300 years, this long road has become a trade road between countries.

Shopping is like the silk road today, and merchants are everywhere.

When he first heard the word "purchasing", he was still in high school.

(maybe you will think I am a non Fashion). The purchase at that time is a little different from that of today.

Most of the purchasing agents are doing the domestic market, and the main difference is local development.

At the age of high school, everyone liked playing basketball, but only to become a star. We took the shoes on the feet of the stars as the only weapon that could be installed except the ball games.

Therefore, when the sales channel is not very developed and perfect, looking for ways to buy the latest sports shoes has become the most talked about topic.

Like now, the most popular brand of shoes at the time was the Jordan series signature shoes.

But the headlines are in the barren land, and Jordan will only be released in the big cities such as "north to Guangzhou", leading to a headlong brother's ride on Taobao.

With the Internet becoming the core of the times, the purchasing industry has been developing vigorously for a period of time. The subdivision of the field can be from toilet paper to inflatable doll, and the horse racing enclosure in the industry has also been killed abroad.

The "omnipotent" Taobao era was dragged out by the way, but in my view, Taobao can "omnipotent" because of purchasing.

Zheng He's voyage to the West: Hai Tao

In the past ten years, China's GDP has been growing, and a group of middle class has risen under this background.

The rise of the middle class not only means the increase of disposable income of these people, but also the recognition, vision and taste of the group.

Ten years ago, if you wear a Nike, you may be superstar. Now you wear a CK underpants, and you may even be laughed at by woodlouse.

It seems that there is no place to buy this thing at home.

After going through the stage of buying and selling, people began to pay attention to whether they bought things or not.

The news of buying and selling holidays occasionally interspersed in life has made more and more people give up purchasing and buying sea, because they believe that they believe more than others.

For a time, Amazon and other foreign shopping websites became the base of the sea.

Compared with domestic products, there is no problem of genuine and fake goods.

As for freight rates, there are small partners to fight with each other alone.

But Hai Tao also has problems. Language, logistics and customs also have money.

These problems add up to the fact that people do not feel like they are doing tasks at sea. They also have to keep checking the accuracy of information.

After seeing everyone's pain, a lot of enterprises decided to take the lead. Hai Tao's third party platform and pport company came into being.

The third party platform not only releases the latest preferential information, but also provides orders and other operations. The pport company solves the problems of logistics and customs.

As far as we can see, cross-border electricity providers have led to the rapid development of many industries.

But if these problems are solved by the electric business enterprises themselves, will it not monopolize many industries?

Buy buy buy: Global cross border e-commerce strategy

So when it comes to the end, we still have to go back to Amazon, the body of today's news.

Its layout in the global cross-border electricity supplier has already begun.

Amazon is very much aware of the strength of the Chinese army.

In 2014, Amazon announced in Beijing that it launched the overseas shopping website direct mail service to China, with about 80000000 international commodities available.

And in order to attract Chinese consumers, Meyer also significantly reduced the freight rate of direct mail to China, shortening the delivery time and reaching the fastest three days.

As for the "new deal on cross border import tariffs" that everyone has Tucao, it is not the meaning of overall price increase. In some cases, it will not only be expensive, but also cheaper than before the tax reform.

(you can refer to some professional analysis articles, the headlines don't list), so basically, the impact is very small, you can still rest assured that "buy buy buy".

However, this is undoubtedly a smash for pport companies. There is a one-stop service to choose from.

At the same time, there is also an offshore purchase option on Amazon's China page, known as "American Asia direct mail, the same quality and the same price".

This is still an Amoy service in Longhai, where consumers simply choose goods and pay.

But the drawback is that compared with Amazon's direct mail service abroad, there are fewer options.

Recently, Japan has joined the Chinese plation function, which is simply "full of conscience". As we all know, the quality and quality of the devil are very good, and the consumption group is extremely large.

Now, even with the direct service of direct mail plation, you have to hand over your wallet.

Although the plation service is still not perfect, with the improvement of functions, the head office thinks that a group of purchasing agents will soon withdraw from the market.

epilogue

Last June, there was a report that the global cross-border electricity supplier market in 2020 was nearly trillion dollars.

So tempting cake, of course, everyone wants to divide up a piece of cake.

Amazon's early layout of cross-border electricity providers is undoubtedly an unfavorable situation for the domestic industry giants, but fortunately China is still slightly weaker in the Amazon.

In the future, the global cross-border electricity supplier war will continue to focus on China's "buy and sell" strategy, and whoever can "cut the hand party" will win the world.