Implementation Of " Three Products " Strategy To Improve Supply Level Of Textile Industry

Since reform and opening up, China Spin With the rapid development of industry, it has become the largest textile producer, consumer and exporter in the world. The textile industry has played an important role in attracting employment, improving people's life and promoting social and economic development.

First, the textile industry is an important force for steady growth and promoting development. In 2015, China's textile industry added value, main business revenue and gross profit accounted for 5.9%, 6.4% and 6.1% of the total industry respectively, and occupied an important position in the manufacturing industry. Second, the textile industry is the main force to improve people's livelihood and ensure employment. In 2015, nearly 10 million of the above scale textile enterprises were employed. In addition, a large number of small and medium-sized enterprises provided a large number of jobs, and at the same time led to agricultural planting and commercial employment. Third, the textile industry is the main force to expand domestic demand and promote consumption. 2015, above quota textiles clothing The retail sales amount is 1 trillion and 350 billion yuan, accounting for more than 10% of the total retail sales above the limit. Electronic Commerce Rapid development, the first category of online retail products is clothing. Fourth, the textile industry is the main force to increase exports and create foreign exchange. China's textile and clothing are sold all over the world, and textile and garment exports account for 37.4% of the global textile and clothing trade. In the 20 years of ~2015 in 1996, the net foreign exchange earnings of textiles and garments totaled US $2 trillion and 366 billion 780 million, accounting for 71% of the country's foreign exchange reserves at the end of 2015. Textile and clothing are necessities of life, carriers of civilized etiquette and cultural creativity. Through the integration of national traditional culture and fashion creativity, a number of brands have come to the international fashion stage, playing an important role in enhancing cultural confidence and inheriting national culture.

Development opportunities

First, the upgrading of consumption structure provides a new market space for the development of textile industry. At present, China's per capita GDP is more than 8000 US dollars, and the middle class with larger consumption potential is forming; over 60 years old people exceed two hundred million; the two child policy is fully implemented; the living standard of urban and rural residents is improved, the consumption structure is upgraded, and the consumption of clothing household textiles will maintain a steady growth; with the increase of investment in urbanization, infrastructure construction, environmental governance, health care, safety protection and other aspects, industrial textiles will continue to maintain high growth; the implementation of the all around strategy will help our textile and clothing to further develop the international market.

Two, the new round of technological revolution and industrial spanformation provide important support for Textile Innovation and development. The wide application of new technologies such as Internet, big data and cloud computing is causing major changes in the development concept, technology system, manufacturing mode and supply chain of manufacturing industry. Network crowdsourcing, remote collaboration, scale customization and other new formats continue to emerge. The integration of information technology and textile industry will promote better product quality, higher production efficiency, shorter industrial process and more convenient consumption. In recent years, the application of information technology in textile industry has made significant progress. E-commerce has been widely applied. Many brand enterprises use big data analysis to optimize product production organization. The deep integration of textile industry and the new generation of information technology has brought vast space for innovation and development, and is also improving the overall development level of the textile industry.

Three, the implementation of the strategy of spatial layout of economic zones provides new opportunities for optimizing the allocation of resources. The implementation of the three major development strategies, namely, the construction of the whole area, the coordinated development of Beijing, Tianjin and Hebei, and the construction of the Yangtze River economic belt, will open up new opportunities for the coordinated development of the textile industry. Along the way, 65 countries, 4 billion 400 million of the total population and 21 trillion of the total economic volume, account for 63% and 29% of the world's total, and most of them are developing countries. The prospect of mutually beneficial cooperation in the textile industry is broad, which is conducive to the better utilization of two markets and two resources in China's textile industry.

Four, we should deepen reform and opening up to create a better environment for the development of the textile industry. Since the eighteen, the comprehensive deepening reform has achieved initial success, and a series of reforms, such as decentralization, taxation, finance and price, are all closely related to the textile industry. With the deepening of reform, financing difficulties, financing and so on are expected to be alleviated, the spanaction costs of institutional spanactions will be reduced, and the development environment of the real economy is expected to be improved.

Implementation of three products strategy

In 2015, China's outbound citizens reached 120 million passengers and overseas consumption of 1 trillion and 500 billion yuan, of which shopping consumption accounted for more than 50% of overseas consumption. The category of shopping has shifted from the main purchase of luxury goods and high-end brands to high quality and cost-effective daily necessities, among which clothing is also a large category of shopping outside the territory.

Why do consumers want to go far to overseas shopping in the final analysis, mainly in three aspects: first, from the consumer's point of view, there is still a certain gap between the varieties, quality and brand of domestic consumer goods and developed countries. In the past, it was not convenient to go abroad, and cross-border electricity providers had not yet risen, so these contradictions and problems were obscure. In recent years, with the integration of the economy and the application of Internet technology, people are living in a global village. Consumers can face the global choice of goods, and goods are better than three. Second, from the industry itself, it also reflects the pace of adjustment and upgrading of the consumer goods industry, including the textile industry, lagging behind the upgrading of consumption structure. We have the largest industrial scale in the world, but the effective supply of medium and high end products is insufficient. We have relatively advanced manufacturing capabilities, but the ability of innovation and design is not strong. Third, from the market environment, illegal cost is low, the cost of obeying the law is high, and the bad money drives out good money still exists, resulting in insufficient innovation and innovation power of many production enterprises. Counterfeiting, plagiarism, imitation have destroyed the market environment, and also hindered the innovation and development of the industry. There are still many areas to be strengthened and improved in many areas such as intellectual property protection, business environment, market regulation, business circulation and so on.

In view of the problems in the development of the consumer goods industry, the CPC Central Committee and State Council attached great importance to it. Premier Li Keqiang proposed in this year's "government work report" to encourage enterprises to carry out personalized customization, flexible production, cultivate craftsman spirit of excellence, increase varieties, improve quality and create brand names. In May 26th, the general office of the State Council issued a number of opinions on the specific actions to create a good market environment for the consumer goods industry, which is an action guide for promoting the structural reform of the supply side of the consumer goods industry under the new normal economic situation. A number of opinions clarified the specific actions and measures to create a good market environment in the next 5 years. The first is to define the overall goals and 4 specific objectives in 2020. Two, it puts forward 12 main tasks: increasing varieties, improving quality and creating brands; and three, it proposes 7 safeguards. We should carry out special actions in the consumer goods industry to create a good market environment. We must adhere to the three basic principles: first, we must adhere to the main body of the market and the government, stimulate the vitality and creativity of enterprises, and create a fair competitive business environment; two, we must insist on improving supply and efforts at both ends, and promote the upgrading of supply and the upgrading of demand; in the three place, we must adhere to the leading and coordinated development of innovation, improve the incentive mechanism for innovation, improve the industrial chain, and promote the intensive, highly effective and coordinated development of consumer goods industry.

A number of opinions are important measures to promote the structural reform of the supply side of the consumer goods industry. The structural reform of the supply side mainly includes five tasks: three, one down, one subsidy, and five tasks. Therefore, "a number of opinions" includes two aspects. First, the special action of the three products in the consumer goods industry is to complement the short board and improve the supply and the level of the high-end supply. The two is to create a good market environment, which is a guarantee for the special action of three products. The implementation of this work will help enterprises to reduce costs. The enterprise is the main body to carry out the special action of the three products, and the government should make great efforts to build a good market environment.

The implementation of the three products strategy will be a key task for the textile industry in 13th Five-Year. There are four main contents: improving the standard system of textile industry, improving the quality assurance capability, optimizing the product supply structure, and vigorously promoting brand building.