Why Chinese And Foreign Time-Honored Brands Are "The Same Way?"

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Quite a few people can report it as well.

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Armani, Chanel and so on.

However, we will often overlook the fact that almost all luxuries are truly "time-honored" enterprises.

For example, Louis Weedon was founded in 1854, Boboli was founded in 1856, Chanel was founded in 1910, Gucci was founded in 1921...

It can be seen that the development of the time-honored brand enterprises abroad has gained the title of "luxurious ornaments" which is more valuable and more value-added.

In contrast, China has thousands of time-honored enterprises, and there are thousands of them over 100 years ago. But in the Chinese people's cognition, they are still far away from the three words of "luxury".

What is even more surprising is that most of the time-honored brand development is not ideal, and some even struggle on the survival line.

Why do we have such a different fate for the same old century old enterprises?

There are many reasons, but the most important point is that we do not make use of technological innovation and application, and introduce new products that are in line with the trend of the times.

Many old Chinese brands, like foreign luxury brands, used to be royalty products.

After the changes of the times, foreign luxury goods were successfully imported from "former king Xie Hsien Yan" to ordinary people's homes, while China's time-honored brands still remain on the shelf, holding themselves high.

In addition to conservative thinking, it is the medium of "flying into the" era that has not been found, or does not make use of technology or technology to pform products from old to new.

The success of boboley depends on the application of technology pformation.

In those days, it developed a strong, waterproof and breathable twill fabric.

Because of its durability, Boboli gained the opportunity to design raincoat for British officers with this cloth.

Its products are not only popular among officers, but also popular in the field of mass consumption after fashion elements.

Today, bobury has become the pronoun of raincoat.

Louis Weedon, a carpenter born, added red and white stripes in the gray waterproof canvas, and then made bags.

Not only has the conversion technology been applied to waterproofing technology, but also the counterfeiting of competitors has been avoided, so that Louis Weedon's Monogram canvas is sold more expensive than the genuine leather.

Cartire, a famous jewellery brand, combines the clock movement with the jewelry technology, and successfully builds Cartire watches into luxury products through the idea of technological penetration.

Of course, there are also some examples of successful technology conversion in China.

Yunnan Baiyao Group is to pform traditional Yunnan Baiyao into a new carrier through technology pformation, and create Yunnan Baiyao toothpaste, which is more expensive and popular than Colgate, a famous brand abroad. The technology of Yunnan Baiyao was integrated into the production of band aids, and defeated the band aid "Bondi" that had been produced for many years in China.

In short, the market competition in today's era is no longer "price is king", the era of brand has arrived.

In order to grow up and realize the luxuriant pformation to luxury goods, the old brand enterprises with congenital advantages will need to learn the technology pformation, integrate the inheritance of the ancient arts into the products of the new era, and let the good technology find a new carrier, thereby gaining the possibility of rejuvenating the youth again.