Who Is The Vetements Fire To Thank?

Vetements never concealed his ambitions in business, and emphasized the "business sense" of the operation brand in many interviews.

Perhaps because of the obsession of "ordinary people", Vetements plays a role in public selection of real models through social media. 2016 of the spring and summer show, Vetements set the show in a Chinese restaurant.

Demna also stressed that the inspiration of Vetements design comes from everyday life.

For example, the DHL T-shirt, which is too hot to arrive, is because he finds himself always looking forward to express delivery, and DHL has occupied the most important part of his life.

"Why not move it to the show?" and then, after obtaining the authorization, Vetements bought such a sweater for "1700 yuan".

The key is you can't buy it.

But what's funny is that

Demna himself also said he would not spend so much money on t.

When the brand started in 2014, Vetements came to 27 wholesalers and then outsourced the brand's market operations to the stores. According to The Journal, the company relied on the 27 in the first year.

Profits were realized, but those wholesalers and even the brands of Vetements were not clear at that time.

Wholesale is undoubtedly the most important sales channel of Vetements, and for a brand designed by brand, this kind of outsourcing mode can make the brand put most of its energy into product design. Compared with emphasizing direct contact with consumers, wholesale is more suitable for design driven brand.

In addition, CEO Guram Gvasalia was interviewed in vogue this May.

Business has talked about some of its own points of view: "if you see a lot of products for sale, this means oversupply.

So I will adjust the supply curve next.

If we think a shop is too optimistic about sales, we will reduce supply. "

"Vetements has a rule: never repeat any style before production.

Because Vetements wants to educate consumers to let them know that the brand is never discounted.

According to the current situation, the bookings continue to rise, accounting for 90% of the volume of pactions in some stores.

"Vetements has announced that it will not participate in the fashion week of Paris in March and October. Instead, it will arrange the show in January and June, so that the display time on the shelf will be 6 months instead of two months, and this is also a consideration for the sale of fashion at full price."

Today, Vetements has 200 stores in the world with revenues of over $10 million.