Adidas Group Sales Increased 21% In The Two Quarter Of 2016

After disclosing the two quarter results,

Once again raised the annual profit forecast.

Excluding the exchange rate factor, Adidas group's sales increased by 21% in the two quarter of 2016. According to the euro, the group's revenue increased by 13% to 4 billion 422 million euros.

Among them, Western Europe grew by 29%, North America increased by 26%, and greater China grew by 30%, the fastest growing region.

Gao Jiali, managing director of Greater China in Adidas group, said the result was attributed to sports performance series and sports.

The two digit growth of the series, meanwhile, the introduction and promotion of innovative store models and the expansion of retail outlets have also boosted the implementation of Adidas's Greater China strategy in 2020.

At the beginning of this year, Adidas announced the completion of the "2015 way" plan, and formulated the next five year "new legislation" plan, the three strategic choice direction, the core city, speed and resources open.

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From the point of view, thanks to the two digit sales growth of running, football and training series, and the promotion of Adidas sports classic series and Adidas NEO series, excluding the exchange rate factor, Adidas brand sales increased by 25%.

In addition to the median income growth in Russia / CIS, all regions of Adidas have achieved two digit growth.

Sales growth was particularly strong in key regions such as North America, Greater China and Western Europe, with sales growth of 32%, 30% and 30% respectively.

Reebok gained 7% of its sales growth in the quarter, with two digit growth in Western Europe, Greater China, Russia / CIS and Japan, thanks mainly to the two digit sales growth of classic series and the median digit growth of training and running series.

Driven by the two digit growth of Tyler Mei, sales of Taylor Adidas golf brand increased by 7%.

Adidas group has raised its target for 2016.

Excluding the exchange rate factor, Adidas Group sales in 2016 are expected to grow by 16%-19%, estimated at around 15%, and operating interest rates are expected to grow at 7.5%, up from 7% in the previous year, compared with 6.5% last year.