Professional Outdoor Shop Sanfo Outdoor Accelerate Expansion Speed

Professional outdoor stores at the end of last year

The speed of expansion is obviously accelerated.

Sanfo, founded in 2001, has only opened 33 stores in 15 years, but it will open 13 stores in 2016-2017 years, which is also the main purpose of Sanfo's outdoors initial public offering.

From the outdoor industry, the whole

The professional service ability of the retail industry is generally low, compared with those in the shopping malls.

Compared with the exclusive stores, outdoor professional shops have obvious advantages in this area. It is an effective way to compete by expanding the market share quickly.

Sanfo outdoor agent operates more than 380 professional outdoor sports brand products at home and abroad. At present, there are 33 direct outlets in the country, including 3 flagship stores, 19 standard stores, and 11 boutiques. On line, the products are sold through Sanfo official website, Jingdong mall, Tmall, Taobao, suning.com, Dangdang and other network platforms. In 2015, online sales revenue was 45 million yuan, accounting for 13.59% of total sales.

In 2015, Sanfo's outdoor business income reached 327 million yuan, with an annual net profit of 30 million 800 thousand yuan.

According to the COCA data of China Textile Business Association, the number of outdoor products brands increased to 945 in 2014, an increase of 6.06% over the same period last year, of which domestic outdoor products brands increased by 10.04% to 504.

As more and more brands join the ranks of outdoor products, market competition will become more intense.

Sanfo outdoor said that the future goal is to enter about 20 core cities and big cities, and set up 50 professional outdoor stores in the whole country.