Rio Olympic Games First Day Sports Brand Value List

The first race day of the 2016 Rio De Janeiro Olympic Games was over.

The Chinese delegation's first gold dystocia, but still harvested 2 silver and 3 copper.

With the dust of the first race day settled, the Olympic sports brand column, the Olympic brand value list, was also officially launched.

The list is designed to count domestic and foreign markets.

How many Olympic medalists were sponsored respectively, so as to summarize the results of Olympic marketing of these brands.

In principle, the list only matches the statistics, and does not count the awards, nor does it count.

And other peripheral products.

We are trying to make a representative list, and the award dress is generally provided by delegations of different countries, so the popularity is not enough. At the same time, the list should have distinct contents. As a necessary equipment for sports, the competition suit will naturally become the most suitable statistical object.

Some special items may not be a match suit, we will point out in particular.

In terms of ranking, we directly rank the medal numbers.

If the total number of medals is the same, then the gold medal number, the number of silver medals and the number of bronze medals will be arranged separately.

Taking the medal number as the ranking basis, it is easy to reflect the overall strength of the team sponsored by the brand.

Let's take a look back at the first competition day's "Olympic brand value list".

As shown in the picture, the German sports giant Adidas is the first day winner.

Whether it is the number of gold medals or medals, Adidas has taken the lead.

The biggest contribution to Adidas today is swimming.

Adidas has sponsored Australia and Hungary swimming teams. The two teams have swept away three of the four gold medals today.

Adidas witnessed the first Olympic gold medal in Vietnam sports history

Another gold medal won by the Adidas team is also related to the Hungarian delegation. Hungarian athlete Saz is behind the women's epee event.

Adidas also sponsored the Chinese fencing team, but only provided sports shoes.

The Chinese team's costume is actually provided by AllStar, who specializes in fencing.

So although Sun Yiwen picked up the bronze in the women's epee, we didn't count the medal above Adidas.

In the shooting arena, Adidas reap the joy of accident.

Huang Rongchun, dressed in a blue Adidas jacket, performed well in the men's 10 m air pistol event and won the first gold medal in the national history for the Vietnamese delegation.

It can be associated with a small country's Olympic breakthrough, and Adidas can be beautiful.

Little-known professional brand

Most Olympic events represent the highest level of the project in the world.

Different items have different requirements for match equipment, which provides opportunities for some relatively professional brands to stand out.

Nine cherry is the brand of judo hall and the official supplier of the International Judo Federation.

In today's list of second, nine is a typical example of KuSakura.

Nine cherry, adhering to the spirit of Japanese judo culture, specializes in making judo clothing. Its products are famous for its comfort and are well liked by judo circles.

In the Olympic Games, judo teams from Argentina, Russia, Kazakhstan and Uzbekistan chose nine Sakura as the match suit.

Bicycle projects are also occupied by professional brands.

In men's road cycling, gold, silver and bronze belong to Belgium, Denmark and Poland, and the three robes are different brands.

Belgian people wear the local brand BioRacer.

The company was famous for its ergonomic bicycles in the 80s, and its bicycle racing clothing is also full of technology elements.

Denmark's robe is from Parentin. The Italy brand was founded in 1976 and has a longer history than BioRacer.

Poland's competition suit is provided by Dmtex, a French brand specializing in outdoor events such as bicycles, road races and triathlon.

Belgian athletes and Danish players made the first line, and they did not wear common sports brands.

In swimming, the American swimming team sponsors a full set of uniforms, swimsuits, swimming trunks and swimming caps by the Italy water brand Arena.

In fact, there are more swimmers choosing their swimsuits, but our ranking is not high enough because the swimmers' brands are counted according to our team.

Similar cases also appeared on the water brand Speedo.

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Thailand's big domineering appearance

In the women's 48 kilogram weightlifting, Thailand won the championship.

The Chinese audience is probably not familiar with the symbol under the national flag of the athletes. However, this "Grand Sport" is widely known in Thailand.

Tanasan, the Thailand weightlifter, hailed the gold medal.

As a local brand, Grand Sport's largest business segment is soccer.

It has sponsored a number of Thailand league teams including Mongolia, and some ultra small clubs from Vietnam and Maldives are also wearing Grand Sport jerseys.

Thai boxing is a special sport in Thailand. Grand Sport also launched many fighting products.

The famous fly weight Sot Chitalada, who was active in 80s and 90s, once endorsed the brand.

Chinese brands remain to be followed up

Chinese brands are full of momentum at the opening ceremony, but there are not many opportunities to focus on the show.

Yang Xibai, 361, missed the first gold medal of the Chinese delegation.

As the last hope to win gold on the first day, Sun Yang appeared with the expectations of the whole nation and sponsors 361 degrees.

Unfortunately, Sun Yang took second place in 0.13 seconds.

Although everyone applauded Sun Yang's performance, there was a certain difference between gold medals and silver medals for sponsorship brands.

Lining, who did not reveal his brand at the opening ceremony, boarded our first day's list with Pang Wei's bronze medal in the men's 10 m air pistol.

Lining Olympic Games sponsored four teams of table tennis, badminton, shooting and diving. I believe there will be more exposure opportunities in the coming days.

Tully and Yi Siling went to the podium, although the sponsors of the shooting team were Lining, but the award ceremony was an occasion for Anta to show up.

Although the Olympic brand value list only counts the competition clothes, we still need to mention Anta, the exclusive supplier of the Chinese delegation's award dress.

Chinese athletes stand on the podium five times today, and Anta's exposure is guaranteed.

In addition, Anta has created equipment for China's gymnastics, weightlifting, rowing and other 11 national teams, and I believe it will soon appear on our list.

Korean chess and luxury goods

Finally, we talked about two more special brands, the Korean archery match Fu Haide (Head) and the Italy swimmers' jersey supplier EA7.

For internet fans, Hyde should be a familiar brand.

Andy Murray and Djokovic are using Hyde's racket.

Hyde's main business areas are skiing, skateboarding, tennis, squash and plate tennis. Why is it related to the Korean archery in the Olympic Games?

The Korean shooters are wearing Hyde sportswear.

This is mainly due to the influence of KOLON, a cross-border group in Korea. In 2010, Haide gained the right to operate in South Korea and its main surfing product.

KOLON has its own sports equipment business and has long-term cooperation with Korean archery circles, such as the Seoul International Youth archery Festival.

In order to expand the exposure of Hyde, KOLON contributed to Haide's sponsorship of the archery national team.

Archery is a symbolic strength of South Korea, and the use of this project to expand the influence of Hyde in Korea should be the theme of this cooperation.

(EA7) full cooperation with the delegation of Italy

EA7 is full of chaos.

EA7 is the brand of sportswear branch of Giorgio Armani, a luxury group, but professional sports equipment is not the mainstream of its business.

This time, if it is not because we choose the uniform as the statistical object of swimming events, EA7 can not become a single member of the list.

Note: the brand data are arranged by Chen Cengyi, Ji Yujia, Jin Ziqing, Liu Yiru, Ma Xihan, Sun Yang, and so on.

The pictures used in this article are not marked from the Internet.