Consider Whether The Brand Positioning Fits The Market Demand.

In recent years, Difran, Deny J Studio and Daru, the new men who have been gradually voicing their voices in the market, have chosen to participate in the CHIC2016 autumn exhibition to be held in Shanghai.

"CHIC is chosen because it is also one of the most authoritative and professional representatives at home and abroad. This exhibition will enable brands to reach professionals and channel resources such as shopping malls, buyers and franchisees.

At the same time, the concentrated appearance of brands at home and abroad also promotes interaction and communication between brands and other brands, which is a good opportunity for brand development.

Hu Shuiquan said.

In this regard, the current channel construction is in a critical period of rising Deny J Studio also deeply agree.

As a newly established cowboy menswear brand, Zhang Daer said that the appearance of CHIC is of great significance for promoting brand image in the industry.

"Now we are starting to set up a line of shops, product testing, clear brand positioning, understanding the market demand is very important for us, which is also an important reason for our choice to participate in the CHIC."

Although subdivision and niche brand positioning make many new men's wear brands find a good development space in the competitive market structure, but in the face of rapidly changing business environment, it is obviously not easy for new menswear brands to achieve effective marketing and channel expansion.

Chang Yanan admitted to reporters that in the past few years, the brand has gone through some detours.

"When we first started expanding channels, we chose some.

The first year of the famous department store was really good, but in the second year, its performance declined because of the sharp decrease in department store traffic.

Chang Yanan told reporters that the last two years of the terminal channel changes are too fast, leaving no time for enterprises to leave much time to prepare.

In this regard, in order to make better planning and layout for the future development of the brand, we invite Japanese famous consulting companies to conduct in-depth research on China's business environment and help enterprises to sort out the future development path.

"The advice given by the consulting company is to achieve coordinated development on line and offline. After all, the main consumer group of our brand is young people, and their acceptance of online shopping is generally high.

In terms of physical channels, we will choose better shopping centers with better service experience.

Chang Yanan said.

Similarly, committed to redefining cowboy men's clothing.

Equally optimistic about the importance of emerging channels for brand promotion.

"The target audience of our brand is younger, focusing on the field of cowboy Mens. From our testing of the market, we are doing very well."

Zhang Daer told reporters that although there are many cowboy products in the local market, the homogenization is serious, which has led to everyone's mistakes.

The impression is very stylized and acceptance is limited. We are going to break this framework.

Zhang Daer told reporters that Deny J Studio used imported fabrics from Europe, the United States and Japan, and these fabrics were more advanced in color performance, and the texture was also very good.

At the same time, the brand also breaks the original use limits of cowboy fabrics. Through the splicing and creative tailoring of different fabrics, cowboy clothing can extend more possibilities in fashion expression and occasion dress.

"Our own products are very confident in the balance of quality and price. As long as we pass through our brand customers, we have high recognition, but the biggest problem now is how to make more people know about our brand."

As a Cowboy brand that focuses on young people, Zhang said that in brand promotion and channel selection, they attach great importance to choosing the communication platform that young people like. "Increasing the promotion of new media platforms such as the Internet and mobile clients is an important work to enhance our current stage."

At the same time, we also opened a micro shop.

And other online shopping channels to facilitate customers to buy.

But no matter which channel and platform to choose, focusing on accurate segmentation of consumer groups, maintaining a distinctive product design, maintaining the unique tonal of the brand, and providing products with high cost performance for customers, has become the consensus of many tide men's clothing in the current market.

In order to understand whether the brand product positioning corresponds to the market demand, enterprises should clearly interact with the market.

In the view of Zhang Da Er, exhibiting CHIC can make the brand compare with the domestic and international men's wear brands in terms of product and style.

The full exchange with the industry will help the future development of brand planning and adjust the direction of product design and R & D.

As a long time for the famous men's clothing brand at home and abroad, Chang Nan, for the sake of launching the brand of men's wear, has accumulated and accumulated for a long time.

"We currently attend only two exhibitions, and CHIC is a platform that we value very much."

Chang Yanan told reporters that this retrospective exhibition is not to achieve immediate economic benefits. Compared to the professional exhibition platform, it is more important for the industry to understand and understand dark traceability.