The Outdoor Market Has Gradually Entered The World Pattern Of Three Feet.

The outdoor industry in China has been developing from sprouting to rapid expansion.

Gradually entered the three pillars of the world pattern: traditional sports goods leading brands, local outdoor goods brands and international

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Three pieces.

Among these three points, the three major groups have their own advantages: the popularity and reputation of the traditional sports goods brand in the public, and the advanced layout from the production to the terminal sales. They are far ahead of the international market. Because of the earlier development of the outdoor industry, the international outdoor brands have more outdoor supplies and stronger capital support than most domestic brands, while the local outdoor brand has been developing after years of painstaking efforts, and has accumulated some practical experience in the domestic outdoor field, which has a certain influence on the consumers.

However, the three legions also have their own disadvantages: for the traditional sports brand, outdoor products also belong to the sports industry, but the subdivision is different from the traditional sports products. It is also a new field for the traditional sports brand. To establish a new scientific research base and production base, there is a huge risk to the brand. It is very important for the brand of the traditional sports brand to have two different categories.

Nike, for example, announced that it would no longer produce golf professional equipment in August this year because golf performance continued to slide under the branding of professional brands.

There are so many defects in the famous brands of international outdoor products. First, foreign brands must be designed to serve their own populations at the beginning of their founding. The shapes of people in different countries are different. Foreign clothing is not really suitable for Chinese people to wear. The reputation of Vitoria, such as the international underwear brand, is not good enough among Chinese consumers. Most of them do not fit well and feel uncomfortable.

The two is that foreign brands enter China, set up direct stores, invite famous stars to do endorsements, and do a lot of publicity. All these require huge capital investment. This part of investment still requires Chinese consumers to pay for them, so the relative price is higher, which is not in line with the consumption concept of most Chinese people.

For local outdoor brands, compared with traditional sporting goods brands or international outdoor goods giants, the overall strength is still insufficient, but the positioning of prices and styles is more in line with the general consumer.

China's traditional sports brand and international outdoor products giant enter China's outdoor market, which proves that China's outdoor products market is worth looking forward to.

The popularity of China's outdoor products market is just the latest 35 years. In the past 35 years, the domestic market has been unfamiliar to outdoor products.

As early as 2012, the annual retail sales of outdoor products reached an astonishing 14 billion 520 million yuan. However, the industry forecast that the scale of outdoor products market will exceed 30% annually in the next few years.

China's outdoor goods market is almost an unexploited gold mine.

But the outdoor goods market is promising, but the competition is also fierce.

How to laugh to the end and win the final victory in this competition, instead of being attacked by many brands, is the problem that all brands in the three legions should consider.

For local outdoor brands, we should recognize China's development conditions, understand the consumption psychology and consumption demand of Chinese consumers, explore the brand names that meet the needs of the people, and constantly strengthen their position in the minds of consumers.

Consumer satisfaction is the guarantee for the future development of the brand.

Especially when the impact of online shopping on the physical store is very fierce, it is inevitable that the outdoor shop of any camp will be troubled. In such a complex outdoor market of China, another special brand has sprung up. That is OUTCOOL, the full name "ooco outdoor sports supermarket". This is a Decathlon like platform, a domestic sports supermarket brand of outdoor goods one stop shopping, rather than just an outdoor product brand.

Fujian Austria, a one-stop supplier of outdoor sports products, shoulders the responsibility of leading the pformation of the entity store. It has launched a small and medium-sized outdoor sports parity Supermarket in the whole country. It has selected tens of thousands of cost-effective products, including clothing, shoes and hats, outdoor equipment, travel products, sporting goods, automotive supplies, fitness equipment, aquatic products, riding equipment, fishing gear and other categories. It creates diversified products, environment and services, and the national unified selling price and innovative way of operation is really close to the needs of consumers.

For China's outdoor market, the challenges and opportunities of the "Three Kingdoms era" coexist, whether they grow together or kill the Red Sea.

The outdoors sports supermarket is a brand that can not be ignored. In the spirit of "integrity, innovation and win-win", the aim of the company is to adhere to the goals of the national campaign and the people's office.